Chase Blue Color Psychology & Meaning
Chase blue is a direct, no-nonsense blue built for mass-market trust. It signals stability and approachability in equal measure, with the deep navy variant adding weight to premium tiers.
#117ACA
#FFFFFF
#0B5C9E
#1F1F1F
Background
Primary Accent
Secondary
Body Text
Chase Blue Color Palette
#117ACA · #FFFFFF · #0B5C9E · #1F1F1F
Fail
WCAG Grade
3.7:1
Contrast Ratio
540
Saves
1,600
AI Copies
Use #117ACA as the background. Use #FFFFFF as the primary accent. Use #0B5C9E as secondary. Use #1F1F1F as body text/supporting color. Palette mood: Chase Blue — trustworthy, clean, professional.
Hex Codes, RGB & CMYK Color Values
Technical breakdown for the Chase Blue color scheme. Use these values for web design (HEX/RGB), print projects (CMYK), or specialized design software (HSL).
| Swatch | Design Role | HEX | RGB | CMYK | HSL |
|---|---|---|---|---|---|
| Background Luminance: 18.3% | 17, 122, 202 | 92%, 40%, 0%, 21% | 206°, 84%, 43% | ||
| Primary Accent Luminance: 100.0% | 255, 255, 255 | 0%, 0%, 0%, 0% | 0°, 0%, 100% | ||
| Secondary Luminance: 10.2% | 11, 92, 158 | 93%, 42%, 0%, 38% | 207°, 87%, 33% | ||
| Body Text Luminance: 1.4% | 31, 31, 31 | 0%, 0%, 0%, 88% | 0°, 0%, 12% |
Chase Blue Tints & Shades
Hover states, borders and elevation need lighter and darker steps of your base colors. Here are computed tints and shades for every color in the Chase Blue palette — click any swatch to copy its hex.
#117ACA saturated cyan-blue
#FFFFFF neutral gray
#0B5C9E saturated cyan-blue
#1F1F1F neutral gray
Chase Blue Palette Contrast Matrix (WCAG 2.1)
Every color tested as text on every other color as background. Body copy needs 4.5:1 (AA), large text and UI components 3:1. AAA requires 7:1.
| Text on Background | Preview | Ratio | Grade | Safe For |
|---|---|---|---|---|
| #1F1F1F on #FFFFFF |
Aa Sample Text
| 16.48:1 | AAA | Body text, headings, UI |
| #FFFFFF on #1F1F1F |
Aa Sample Text
| 16.48:1 | AAA | Body text, headings, UI |
| #0B5C9E on #FFFFFF |
Aa Sample Text
| 6.91:1 | AA | Body text, UI |
| #FFFFFF on #0B5C9E |
Aa Sample Text
| 6.91:1 | AA | Body text, UI |
| #FFFFFF on #117ACA |
Aa Sample Text
| 4.51:1 | AA | Body text, UI |
| #117ACA on #FFFFFF |
Aa Sample Text
| 4.51:1 | AA | Body text, UI |
| #1F1F1F on #117ACA |
Aa Sample Text
| 3.66:1 | Fail | Large headings, UI components |
| #117ACA on #1F1F1F |
Aa Sample Text
| 3.66:1 | Fail | Large headings, UI components |
| #1F1F1F on #0B5C9E |
Aa Sample Text
| 2.39:1 | Fail | Decorative use only |
| #0B5C9E on #1F1F1F |
Aa Sample Text
| 2.39:1 | Fail | Decorative use only |
| #0B5C9E on #117ACA |
Aa Sample Text
| 1.53:1 | Fail | Decorative use only |
| #117ACA on #0B5C9E |
Aa Sample Text
| 1.53:1 | Fail | Decorative use only |
Color Harmony: Split-Complementary Scheme
The Chase Blue palette is built using a split-complementary relationship between its hues. This ensures that even with high-contrast accents, the overall scheme feels balanced and intentional.
Hue Wheel
A split-complementary palette is often preferred by professional designers because it balances visual interest with cohesion.
History & Design Context
The blue octagon became the Chase mark after the 2000 merger of Chase Manhattan and J.P. Morgan. The single blue has unified one of the largest consumer banks in the United States for two decades.
Best Design Use Cases
Bright blue for primary buttons and branding. White for surfaces. Deep blue for headers and emphasis. Black for body text. This is a safe, scalable palette for consumer banking and insurance interfaces.
Industries This Palette Suits
Banking, financial services, insurance, consumer finance, corporate.
Colors That Pair Well With Chase Blue
Need a fifth color? These three companions are computed from the palette's own hue positions on the color wheel, so they extend the scheme without breaking its harmony.
teal
directly opposite #FFFFFF on the wheel — the strongest accent for CTAs and highlights when you need maximum energy
orange
30° beside #FFFFFF — a calm secondary that extends the palette without adding tension
tinted neutral
a paper-white carrying the palette's own hue — perfect for surfaces and dividers
Using Chase Blue Without Breaking Accessibility
- Use #FFFFFF for buttons and links — it scores 4.5:1 against the #117ACA background (above the 3:1 UI-components threshold).
- Don't set body copy in #1F1F1F on #117ACA — 3.7:1 fails WCAG AA; keep it for large decorative headings only.
- Let #0B5C9E carry sidebars, cards and footers — at a mid lightness it separates zones without stealing focus from #FFFFFF.
How to Implement the Chase Blue Color Scheme
To use this Chase Blue color palette in your web project, you can copy the following CSS variables or Tailwind CSS configuration. These roles ensure your UI maintains accessibility and visual hierarchy.
Option 1: CSS Variables
:root {
/* {name} Palette - ihatecolors.com */{'
'} --color-bg: {colors[0]};{'
'} --color-primary: {colors[1]};{'
'} --color-secondary: {colors[2]};{'
'} --color-text: {colors[3]};{'
'} {'}'}Web Design Tip
Use #117ACA for the main background and #FFFFFF for primary buttons. This creates a high-contrast focal point.
Accessibility Note
The contrast ratio between #1F1F1F and #117ACA is 3.66:1 (Fail). Ensure your body text remains legible.
Chase Blue Palette — Frequently Asked Questions
What are the hex codes in the Chase Blue color palette?
The Chase Blue palette contains #117ACA, #FFFFFF, #0B5C9E, #1F1F1F. Click any swatch on this page to copy its value, or export all four at once as CSS variables, Tailwind config, SCSS or a Figma-ready list.
Is the Chase Blue color palette accessible (WCAG)?
Yes for its strongest pairings: #1F1F1F on #FFFFFF reaches 16.5:1 (AAA). For body text always keep a 4.5:1 ratio and for large UI elements 3:1 — the full contrast matrix above shows the exact score for every color-on-color combination in this palette.
What colors go well with the Chase Blue palette?
Beyond its own four colors, #B3B3B3, #FFFFFF, #E9EEF1 extend it naturally: the complementary hue for high-energy accents, an analogous neighbor for calm transitions, and a tinted neutral for surfaces. All three are computed from this palette's hues on the color wheel.
What mood does the Chase Blue palette create?
Chase Blue reads as trustworthy, clean, professional. Neutral gray drives the personality, grounded by saturated cyan-blue — a combination that works best when the mid-tone base gets most of the canvas.
Can I use the Chase Blue color palette commercially?
Yes. Individual color values can't be copyrighted, so the Chase Blue palette is free for personal, client and commercial work — websites, branding, apps, print and social content, with no attribution required.
How do I add the Chase Blue palette to Tailwind or CSS?
Use the export panel on this page: CSS variables, a Tailwind config block, SCSS variables, or a Figma copy list are generated from Chase Blue's exact values, including the tint and shade ramps shown above.