#006FCF · #FFFFFF · #2E77BC · #1F1F1F
Use #006FCF as the background. Use #FFFFFF as the primary accent. Use #2E77BC as secondary. Use #1F1F1F as body text/supporting color. Palette mood: American Express Blue — trustworthy, premium, classic.
Technical breakdown for the American Express Blue color scheme. Use these values for web design (HEX/RGB), print projects (CMYK), or specialized design software (HSL).
| Swatch | Design Role | HEX | RGB | CMYK | HSL |
|---|---|---|---|---|---|
| Background Luminance: 15.9% | 0, 111, 207 | 100%, 46%, 0%, 19% | 208°, 100%, 41% | ||
| Primary Accent Luminance: 100.0% | 255, 255, 255 | 0%, 0%, 0%, 0% | 0°, 0%, 100% | ||
| Secondary Luminance: 17.4% | 46, 119, 188 | 76%, 37%, 0%, 26% | 209°, 61%, 46% | ||
| Body Text Luminance: 1.4% | 31, 31, 31 | 0%, 0%, 0%, 88% | 0°, 0%, 12% |
Hover states, borders and elevation need lighter and darker steps of your base colors. Here are computed tints and shades for every color in the American Express Blue palette — click any swatch to copy its hex.
Every color tested as text on every other color as background. Body copy needs 4.5:1 (AA), large text and UI components 3:1. AAA requires 7:1.
| Text on Background | Preview | Ratio | Grade | Safe For |
|---|---|---|---|---|
| #1F1F1F on #FFFFFF |
Aa Sample Text
| 16.48:1 | AAA | Body text, headings, UI |
| #FFFFFF on #1F1F1F |
Aa Sample Text
| 16.48:1 | AAA | Body text, headings, UI |
| #FFFFFF on #006FCF |
Aa Sample Text
| 5.03:1 | AA | Body text, UI |
| #006FCF on #FFFFFF |
Aa Sample Text
| 5.03:1 | AA | Body text, UI |
| #2E77BC on #FFFFFF |
Aa Sample Text
| 4.69:1 | AA | Body text, UI |
| #FFFFFF on #2E77BC |
Aa Sample Text
| 4.69:1 | AA | Body text, UI |
| #1F1F1F on #2E77BC |
Aa Sample Text
| 3.52:1 | Fail | Large headings, UI components |
| #2E77BC on #1F1F1F |
Aa Sample Text
| 3.52:1 | Fail | Large headings, UI components |
| #1F1F1F on #006FCF |
Aa Sample Text
| 3.28:1 | Fail | Large headings, UI components |
| #006FCF on #1F1F1F |
Aa Sample Text
| 3.28:1 | Fail | Large headings, UI components |
| #2E77BC on #006FCF |
Aa Sample Text
| 1.07:1 | Fail | Decorative use only |
| #006FCF on #2E77BC |
Aa Sample Text
| 1.07:1 | Fail | Decorative use only |
The American Express Blue palette is built using a split-complementary relationship between its hues. This ensures that even with high-contrast accents, the overall scheme feels balanced and intentional.
A split-complementary palette is often preferred by professional designers because it balances visual interest with cohesion.
Need a fifth color? These three companions are computed from the palette's own hue positions on the color wheel, so they extend the scheme without breaking its harmony.
directly opposite #FFFFFF on the wheel — the strongest accent for CTAs and highlights when you need maximum energy
30° beside #FFFFFF — a calm secondary that extends the palette without adding tension
a paper-white carrying the palette's own hue — perfect for surfaces and dividers
To use this American Express Blue color palette in your web project, you can copy the following CSS variables or Tailwind CSS configuration. These roles ensure your UI maintains accessibility and visual hierarchy.
:root {
/* {name} Palette - ihatecolors.com */{'
'} --color-bg: {colors[0]};{'
'} --color-primary: {colors[1]};{'
'} --color-secondary: {colors[2]};{'
'} --color-text: {colors[3]};{'
'} {'}'}Use #006FCF for the main background and #FFFFFF for primary buttons. This creates a high-contrast focal point.
The contrast ratio between #1F1F1F and #006FCF is 3.28:1 (Fail). Ensure your body text remains legible.
The American Express Blue palette contains #006FCF, #FFFFFF, #2E77BC, #1F1F1F. Click any swatch on this page to copy its value, or export all four at once as CSS variables, Tailwind config, SCSS or a Figma-ready list.
Yes for its strongest pairings: #1F1F1F on #FFFFFF reaches 16.5:1 (AAA). For body text always keep a 4.5:1 ratio and for large UI elements 3:1 — the full contrast matrix above shows the exact score for every color-on-color combination in this palette.
Beyond its own four colors, #B3B3B3, #FFFFFF, #E9EDF2 extend it naturally: the complementary hue for high-energy accents, an analogous neighbor for calm transitions, and a tinted neutral for surfaces. All three are computed from this palette's hues on the color wheel.
American Express Blue reads as trustworthy, premium, classic. Neutral gray drives the personality, grounded by saturated cyan-blue — a combination that works best when the mid-tone base gets most of the canvas.
Yes. Individual color values can't be copyrighted, so the American Express Blue palette is free for personal, client and commercial work — websites, branding, apps, print and social content, with no attribution required.
Use the export panel on this page: CSS variables, a Tailwind config block, SCSS variables, or a Figma copy list are generated from American Express Blue's exact values, including the tint and shade ramps shown above.