InsurTech Color Psychology & Meaning
InsurTech blue-teal bridges the old world of insurance (serious blue) with the new world of digital products (fresh teal), signaling that this company has inherited the trust without the stuffiness.
#FFFFFF
#1A5AA8
#00AA88
#1A1A2E
Background
Primary Accent
Secondary
Body Text
InsurTech Color Palette
#FFFFFF · #1A5AA8 · #00AA88 · #1A1A2E
AAA
WCAG Grade
17.1:1
Contrast Ratio
1,700
Saves
4,500
AI Copies
Use #FFFFFF as the background. Use #1A5AA8 as the primary accent. Use #00AA88 as secondary. Use #1A1A2E as body text. Palette: InsurTech.
Hex Codes, RGB & CMYK Color Values
Technical breakdown for the InsurTech color scheme. Use these values for web design (HEX/RGB), print projects (CMYK), or specialized design software (HSL).
| Swatch | Design Role | HEX | RGB | CMYK | HSL |
|---|---|---|---|---|---|
| Background Luminance: 100.0% | 255, 255, 255 | 0%, 0%, 0%, 0% | 0°, 0%, 100% | ||
| Primary Accent Luminance: 10.4% | 26, 90, 168 | 85%, 46%, 0%, 34% | 213°, 73%, 38% | ||
| Secondary Luminance: 30.5% | 0, 170, 136 | 100%, 0%, 20%, 33% | 168°, 100%, 33% | ||
| Body Text Luminance: 1.2% | 26, 26, 46 | 43%, 43%, 0%, 82% | 240°, 28%, 14% |
InsurTech Tints & Shades
Hover states, borders and elevation need lighter and darker steps of your base colors. Here are computed tints and shades for every color in the InsurTech palette — click any swatch to copy its hex.
#FFFFFF neutral gray
#1A5AA8 saturated cyan-blue
#00AA88 saturated teal
#1A1A2E gently saturated blue
InsurTech Palette Contrast Matrix (WCAG 2.1)
Every color tested as text on every other color as background. Body copy needs 4.5:1 (AA), large text and UI components 3:1. AAA requires 7:1.
| Text on Background | Preview | Ratio | Grade | Safe For |
|---|---|---|---|---|
| #1A1A2E on #FFFFFF |
Aa Sample Text
| 17.06:1 | AAA | Body text, headings, UI |
| #FFFFFF on #1A1A2E |
Aa Sample Text
| 17.06:1 | AAA | Body text, headings, UI |
| #1A5AA8 on #FFFFFF |
Aa Sample Text
| 6.84:1 | AA | Body text, UI |
| #FFFFFF on #1A5AA8 |
Aa Sample Text
| 6.84:1 | AA | Body text, UI |
| #1A1A2E on #00AA88 |
Aa Sample Text
| 5.77:1 | AA | Body text, UI |
| #00AA88 on #1A1A2E |
Aa Sample Text
| 5.77:1 | AA | Body text, UI |
| #00AA88 on #FFFFFF |
Aa Sample Text
| 2.96:1 | Fail | Decorative use only |
| #FFFFFF on #00AA88 |
Aa Sample Text
| 2.96:1 | Fail | Decorative use only |
| #1A1A2E on #1A5AA8 |
Aa Sample Text
| 2.50:1 | Fail | Decorative use only |
| #1A5AA8 on #1A1A2E |
Aa Sample Text
| 2.50:1 | Fail | Decorative use only |
| #00AA88 on #1A5AA8 |
Aa Sample Text
| 2.31:1 | Fail | Decorative use only |
| #1A5AA8 on #00AA88 |
Aa Sample Text
| 2.31:1 | Fail | Decorative use only |
Color Harmony: Triadic Scheme
The InsurTech palette is built using a triadic relationship between its hues. This ensures that even with high-contrast accents, the overall scheme feels balanced and intentional.
Hue Wheel
A triadic palette is often preferred by professional designers because it balances visual interest with cohesion.
History & Design Context
InsurTech companies (Lemonade, Oscar Health, Zego) disrupted traditional insurance visual identities in the 2010s, moving from stuffy establishment palettes to more approachable digital-first systems.
Best Design Use Cases
White for all product surfaces. Blue for primary brand and trust elements. Teal for modern, digital-first features. Dark navy for text.
Industries This Palette Suits
Insurance technology, health insurance, digital insurance, fintech.
Colors That Pair Well With InsurTech
Need a fifth color? These three companions are computed from the palette's own hue positions on the color wheel, so they extend the scheme without breaking its harmony.
orange
directly opposite #1A5AA8 on the wheel — the strongest accent for CTAs and highlights when you need maximum energy
blue
30° beside #1A5AA8 — a calm secondary that extends the palette without adding tension
tinted neutral
a ink-black carrying the palette's own hue — perfect for surfaces and dividers
Using InsurTech Without Breaking Accessibility
- Use #1A5AA8 for buttons and links — it scores 6.8:1 against the #FFFFFF background (above the 3:1 UI-components threshold).
- Set body text in #1A1A2E — 17.1:1 against #FFFFFF passes WCAG AA (AAA) for long-form reading.
- Let #00AA88 carry sidebars, cards and footers — at a mid lightness it separates zones without stealing focus from #1A5AA8.
How to Implement the InsurTech Color Scheme
To use this InsurTech color palette in your web project, you can copy the following CSS variables or Tailwind CSS configuration. These roles ensure your UI maintains accessibility and visual hierarchy.
Option 1: CSS Variables
:root {
/* {name} Palette - ihatecolors.com */{'
'} --color-bg: {colors[0]};{'
'} --color-primary: {colors[1]};{'
'} --color-secondary: {colors[2]};{'
'} --color-text: {colors[3]};{'
'} {'}'}Web Design Tip
Use #FFFFFF for the main background and #1A5AA8 for primary buttons. This creates a high-contrast focal point.
Accessibility Note
The contrast ratio between #1A1A2E and #FFFFFF is 17.06:1 (AAA). Ensure your body text remains legible.
InsurTech Palette — Frequently Asked Questions
What are the hex codes in the InsurTech color palette?
The InsurTech palette contains #FFFFFF, #1A5AA8, #00AA88, #1A1A2E. Click any swatch on this page to copy its value, or export all four at once as CSS variables, Tailwind config, SCSS or a Figma-ready list.
Is the InsurTech color palette accessible (WCAG)?
Yes for its strongest pairings: #1A1A2E on #FFFFFF reaches 17.1:1 (AAA). For body text always keep a 4.5:1 ratio and for large UI elements 3:1 — the full contrast matrix above shows the exact score for every color-on-color combination in this palette.
What colors go well with the InsurTech palette?
Beyond its own four colors, #A8681A, #2A249E, #151414 extend it naturally: the complementary hue for high-energy accents, an analogous neighbor for calm transitions, and a tinted neutral for surfaces. All three are computed from this palette's hues on the color wheel.
What mood does the InsurTech palette create?
InsurTech reads as trustworthy, modern, professional. Saturated cyan-blue drives the personality, grounded by neutral gray — a combination that works best when the very light base gets most of the canvas.
Can I use the InsurTech color palette commercially?
Yes. Individual color values can't be copyrighted, so the InsurTech palette is free for personal, client and commercial work — websites, branding, apps, print and social content, with no attribution required.
How do I add the InsurTech palette to Tailwind or CSS?
Use the export panel on this page: CSS variables, a Tailwind config block, SCSS variables, or a Figma copy list are generated from InsurTech's exact values, including the tint and shade ramps shown above.