Fidelity Green Color Psychology & Meaning
Fidelity green is a deep, money-minded green that signals growth and stability at once. Unlike the high-energy greens of drinks and gaming, this green is calm enough for decades of retirement planning.
#00854A
#FFFFFF
#005C33
#C7B25A
Background
Primary Accent
Secondary
Body Text
Fidelity Green Color Palette
#00854A · #FFFFFF · #005C33 · #C7B25A
Fail
WCAG Grade
2.2:1
Contrast Ratio
360
Saves
1,000
AI Copies
Use #00854A as the background. Use #FFFFFF as the primary accent. Use #005C33 as secondary. Use #C7B25A as body text/supporting color. Palette mood: Fidelity Green — trustworthy, calm, professional.
Hex Codes, RGB & CMYK Color Values
Technical breakdown for the Fidelity Green color scheme. Use these values for web design (HEX/RGB), print projects (CMYK), or specialized design software (HSL).
| Swatch | Design Role | HEX | RGB | CMYK | HSL |
|---|---|---|---|---|---|
| Background Luminance: 17.3% | 0, 133, 74 | 100%, 0%, 44%, 48% | 153°, 100%, 26% | ||
| Primary Accent Luminance: 100.0% | 255, 255, 255 | 0%, 0%, 0%, 0% | 0°, 0%, 100% | ||
| Secondary Luminance: 7.9% | 0, 92, 51 | 100%, 0%, 45%, 64% | 153°, 100%, 18% | ||
| Body Text Luminance: 44.7% | 199, 178, 90 | 0%, 11%, 55%, 22% | 48°, 49%, 57% |
Fidelity Green Tints & Shades
Hover states, borders and elevation need lighter and darker steps of your base colors. Here are computed tints and shades for every color in the Fidelity Green palette — click any swatch to copy its hex.
#00854A saturated teal
#FFFFFF neutral gray
#005C33 saturated teal
#C7B25A gently saturated yellow
Fidelity Green Palette Contrast Matrix (WCAG 2.1)
Every color tested as text on every other color as background. Body copy needs 4.5:1 (AA), large text and UI components 3:1. AAA requires 7:1.
| Text on Background | Preview | Ratio | Grade | Safe For |
|---|---|---|---|---|
| #005C33 on #FFFFFF |
Aa Sample Text
| 8.14:1 | AAA | Body text, headings, UI |
| #FFFFFF on #005C33 |
Aa Sample Text
| 8.14:1 | AAA | Body text, headings, UI |
| #FFFFFF on #00854A |
Aa Sample Text
| 4.71:1 | AA | Body text, UI |
| #00854A on #FFFFFF |
Aa Sample Text
| 4.71:1 | AA | Body text, UI |
| #C7B25A on #005C33 |
Aa Sample Text
| 3.86:1 | Fail | Large headings, UI components |
| #005C33 on #C7B25A |
Aa Sample Text
| 3.86:1 | Fail | Large headings, UI components |
| #C7B25A on #00854A |
Aa Sample Text
| 2.23:1 | Fail | Decorative use only |
| #00854A on #C7B25A |
Aa Sample Text
| 2.23:1 | Fail | Decorative use only |
| #C7B25A on #FFFFFF |
Aa Sample Text
| 2.11:1 | Fail | Decorative use only |
| #FFFFFF on #C7B25A |
Aa Sample Text
| 2.11:1 | Fail | Decorative use only |
| #005C33 on #00854A |
Aa Sample Text
| 1.73:1 | Fail | Decorative use only |
| #00854A on #005C33 |
Aa Sample Text
| 1.73:1 | Fail | Decorative use only |
Color Harmony: Split-Complementary Scheme
The Fidelity Green palette is built using a split-complementary relationship between its hues. This ensures that even with high-contrast accents, the overall scheme feels balanced and intentional.
Hue Wheel
A split-complementary palette is often preferred by professional designers because it balances visual interest with cohesion.
History & Design Context
Fidelity Investments built its identity around the green pyramid and a palette that reads as patient growth. The green has anchored the brand through every market cycle since the 1960s.
Best Design Use Cases
Green for primary branding and positive states. White for surfaces and text. Deep green for headers and emphasis. Gold for premium tiers and loyalty. Suits investing, wealth, and insurance products.
Industries This Palette Suits
Investment management, wealth management, retirement services, insurance, finance.
Colors That Pair Well With Fidelity Green
Need a fifth color? These three companions are computed from the palette's own hue positions on the color wheel, so they extend the scheme without breaking its harmony.
teal
directly opposite #FFFFFF on the wheel — the strongest accent for CTAs and highlights when you need maximum energy
orange
30° beside #FFFFFF — a calm secondary that extends the palette without adding tension
tinted neutral
a paper-white carrying the palette's own hue — perfect for surfaces and dividers
Using Fidelity Green Without Breaking Accessibility
- Use #FFFFFF for buttons and links — it scores 4.7:1 against the #00854A background (above the 3:1 UI-components threshold).
- Don't set body copy in #C7B25A on #00854A — 2.2:1 fails WCAG AA; keep it for large decorative headings only.
- Let #005C33 carry sidebars, cards and footers — at a deep lightness it separates zones without stealing focus from #FFFFFF.
How to Implement the Fidelity Green Color Scheme
To use this Fidelity Green color palette in your web project, you can copy the following CSS variables or Tailwind CSS configuration. These roles ensure your UI maintains accessibility and visual hierarchy.
Option 1: CSS Variables
:root {
/* {name} Palette - ihatecolors.com */{'
'} --color-bg: {colors[0]};{'
'} --color-primary: {colors[1]};{'
'} --color-secondary: {colors[2]};{'
'} --color-text: {colors[3]};{'
'} {'}'}Web Design Tip
Use #00854A for the main background and #FFFFFF for primary buttons. This creates a high-contrast focal point.
Accessibility Note
The contrast ratio between #C7B25A and #00854A is 2.23:1 (Fail). Ensure your body text remains legible.
Fidelity Green Palette — Frequently Asked Questions
What are the hex codes in the Fidelity Green color palette?
The Fidelity Green palette contains #00854A, #FFFFFF, #005C33, #C7B25A. Click any swatch on this page to copy its value, or export all four at once as CSS variables, Tailwind config, SCSS or a Figma-ready list.
Is the Fidelity Green color palette accessible (WCAG)?
Yes for its strongest pairings: #005C33 on #FFFFFF reaches 8.1:1 (AAA). For body text always keep a 4.5:1 ratio and for large UI elements 3:1 — the full contrast matrix above shows the exact score for every color-on-color combination in this palette.
What colors go well with the Fidelity Green palette?
Beyond its own four colors, #B3B3B3, #FFFFFF, #E9F2EE extend it naturally: the complementary hue for high-energy accents, an analogous neighbor for calm transitions, and a tinted neutral for surfaces. All three are computed from this palette's hues on the color wheel.
What mood does the Fidelity Green palette create?
Fidelity Green reads as trustworthy, calm, professional. Neutral gray drives the personality, grounded by saturated teal — a combination that works best when the mid-tone base gets most of the canvas.
Can I use the Fidelity Green color palette commercially?
Yes. Individual color values can't be copyrighted, so the Fidelity Green palette is free for personal, client and commercial work — websites, branding, apps, print and social content, with no attribution required.
How do I add the Fidelity Green palette to Tailwind or CSS?
Use the export panel on this page: CSS variables, a Tailwind config block, SCSS variables, or a Figma copy list are generated from Fidelity Green's exact values, including the tint and shade ramps shown above.