Loom Purple Color Psychology & Meaning
Loom's purple is approachable and memorable — it feels like a creative tool even though it's a communication one. The gradient sheen in their logo suggests movement and video.
#625DF5
#FFFFFF
#0F0F0F
#9B9FAD
Background
Primary Accent
Secondary
Body Text
Loom Purple Color Palette
#625DF5 · #FFFFFF · #0F0F0F · #9B9FAD
Fail
WCAG Grade
1.8:1
Contrast Ratio
2,400
Saves
6,200
AI Copies
Use #625DF5 as the background. Use #FFFFFF as the primary accent. Use #0F0F0F as secondary. Use #9B9FAD as body text/supporting color. Palette mood: Loom Purple — creative, calm, professional.
Hex Codes, RGB & CMYK Color Values
Technical breakdown for the Loom Purple color scheme. Use these values for web design (HEX/RGB), print projects (CMYK), or specialized design software (HSL).
| Swatch | Design Role | HEX | RGB | CMYK | HSL |
|---|---|---|---|---|---|
| Background Luminance: 17.0% | 98, 93, 245 | 60%, 62%, 0%, 4% | 242°, 88%, 66% | ||
| Primary Accent Luminance: 100.0% | 255, 255, 255 | 0%, 0%, 0%, 0% | 0°, 0%, 100% | ||
| Secondary Luminance: 0.5% | 15, 15, 15 | 0%, 0%, 0%, 94% | 0°, 0%, 6% | ||
| Body Text Luminance: 34.8% | 155, 159, 173 | 10%, 8%, 0%, 32% | 227°, 10%, 64% |
Loom Purple Tints & Shades
Hover states, borders and elevation need lighter and darker steps of your base colors. Here are computed tints and shades for every color in the Loom Purple palette — click any swatch to copy its hex.
#625DF5 saturated blue
#FFFFFF neutral gray
#0F0F0F neutral gray
#9B9FAD muted blue
Loom Purple Palette Contrast Matrix (WCAG 2.1)
Every color tested as text on every other color as background. Body copy needs 4.5:1 (AA), large text and UI components 3:1. AAA requires 7:1.
| Text on Background | Preview | Ratio | Grade | Safe For |
|---|---|---|---|---|
| #0F0F0F on #FFFFFF |
Aa Sample Text
| 19.17:1 | AAA | Body text, headings, UI |
| #FFFFFF on #0F0F0F |
Aa Sample Text
| 19.17:1 | AAA | Body text, headings, UI |
| #9B9FAD on #0F0F0F |
Aa Sample Text
| 7.26:1 | AAA | Body text, headings, UI |
| #0F0F0F on #9B9FAD |
Aa Sample Text
| 7.26:1 | AAA | Body text, headings, UI |
| #FFFFFF on #625DF5 |
Aa Sample Text
| 4.77:1 | AA | Body text, UI |
| #625DF5 on #FFFFFF |
Aa Sample Text
| 4.77:1 | AA | Body text, UI |
| #0F0F0F on #625DF5 |
Aa Sample Text
| 4.02:1 | Fail | Large headings, UI components |
| #625DF5 on #0F0F0F |
Aa Sample Text
| 4.02:1 | Fail | Large headings, UI components |
| #9B9FAD on #FFFFFF |
Aa Sample Text
| 2.64:1 | Fail | Decorative use only |
| #FFFFFF on #9B9FAD |
Aa Sample Text
| 2.64:1 | Fail | Decorative use only |
| #9B9FAD on #625DF5 |
Aa Sample Text
| 1.81:1 | Fail | Decorative use only |
| #625DF5 on #9B9FAD |
Aa Sample Text
| 1.81:1 | Fail | Decorative use only |
Color Harmony: Triadic Scheme
The Loom Purple palette is built using a triadic relationship between its hues. This ensures that even with high-contrast accents, the overall scheme feels balanced and intentional.
Hue Wheel
A triadic palette is often preferred by professional designers because it balances visual interest with cohesion.
History & Design Context
Loom launched in 2015. Their purple identity became more defined after the 2020 pandemic drove video messaging adoption and the product needed to feel premium.
Best Design Use Cases
Purple as the primary brand accent. White for product surfaces. Near-black for content. Gray for metadata, timestamps, viewer counts.
Industries This Palette Suits
Video messaging, async communication, remote work tools, SaaS.
Colors That Pair Well With Loom Purple
Need a fifth color? These three companions are computed from the palette's own hue positions on the color wheel, so they extend the scheme without breaking its harmony.
teal
directly opposite #FFFFFF on the wheel — the strongest accent for CTAs and highlights when you need maximum energy
orange
30° beside #FFFFFF — a calm secondary that extends the palette without adding tension
tinted neutral
a ink-black carrying the palette's own hue — perfect for surfaces and dividers
Using Loom Purple Without Breaking Accessibility
- Use #FFFFFF for buttons and links — it scores 4.8:1 against the #625DF5 background (above the 3:1 UI-components threshold).
- Don't set body copy in #9B9FAD on #625DF5 — 1.8:1 fails WCAG AA; keep it for large decorative headings only.
- Let #0F0F0F carry sidebars, cards and footers — at a deep lightness it separates zones without stealing focus from #FFFFFF.
How to Implement the Loom Purple Color Scheme
To use this Loom Purple color palette in your web project, you can copy the following CSS variables or Tailwind CSS configuration. These roles ensure your UI maintains accessibility and visual hierarchy.
Option 1: CSS Variables
:root {
/* {name} Palette - ihatecolors.com */{'
'} --color-bg: {colors[0]};{'
'} --color-primary: {colors[1]};{'
'} --color-secondary: {colors[2]};{'
'} --color-text: {colors[3]};{'
'} {'}'}Web Design Tip
Use #625DF5 for the main background and #FFFFFF for primary buttons. This creates a high-contrast focal point.
Accessibility Note
The contrast ratio between #9B9FAD and #625DF5 is 1.81:1 (Fail). Ensure your body text remains legible.
Loom Purple Palette — Frequently Asked Questions
What are the hex codes in the Loom Purple color palette?
The Loom Purple palette contains #625DF5, #FFFFFF, #0F0F0F, #9B9FAD. Click any swatch on this page to copy its value, or export all four at once as CSS variables, Tailwind config, SCSS or a Figma-ready list.
Is the Loom Purple color palette accessible (WCAG)?
Yes for its strongest pairings: #0F0F0F on #FFFFFF reaches 19.2:1 (AAA). For body text always keep a 4.5:1 ratio and for large UI elements 3:1 — the full contrast matrix above shows the exact score for every color-on-color combination in this palette.
What colors go well with the Loom Purple palette?
Beyond its own four colors, #B3B3B3, #FFFFFF, #101019 extend it naturally: the complementary hue for high-energy accents, an analogous neighbor for calm transitions, and a tinted neutral for surfaces. All three are computed from this palette's hues on the color wheel.
What mood does the Loom Purple palette create?
Loom Purple reads as creative, calm, professional. Neutral gray drives the personality, grounded by saturated blue — a combination that works best when the light base gets most of the canvas.
Can I use the Loom Purple color palette commercially?
Yes. Individual color values can't be copyrighted, so the Loom Purple palette is free for personal, client and commercial work — websites, branding, apps, print and social content, with no attribution required.
How do I add the Loom Purple palette to Tailwind or CSS?
Use the export panel on this page: CSS variables, a Tailwind config block, SCSS variables, or a Figma copy list are generated from Loom Purple's exact values, including the tint and shade ramps shown above.