Behance Blue Color Psychology & Meaning
Behance's electric blue on white is the palette of creative ambition. It signals that creative work is serious and deserves a professional stage.
#FFFFFF
#0057FF
#CCCCCC
#232323
Background
Primary Accent
Secondary
Body Text
Behance Blue Color Palette
#FFFFFF · #0057FF · #CCCCCC · #232323
AAA
WCAG Grade
15.7:1
Contrast Ratio
2,100
Saves
5,400
AI Copies
Use #FFFFFF as the background. Use #0057FF as the primary accent. Use #CCCCCC as secondary. Use #232323 as body text/supporting color. Palette mood: Behance Blue — creative, professional, clean.
Hex Codes, RGB & CMYK Color Values
Technical breakdown for the Behance Blue color scheme. Use these values for web design (HEX/RGB), print projects (CMYK), or specialized design software (HSL).
| Swatch | Design Role | HEX | RGB | CMYK | HSL |
|---|---|---|---|---|---|
| Background Luminance: 100.0% | 255, 255, 255 | 0%, 0%, 0%, 0% | 0°, 0%, 100% | ||
| Primary Accent Luminance: 14.0% | 0, 87, 255 | 100%, 66%, 0%, 0% | 220°, 100%, 50% | ||
| Secondary Luminance: 60.4% | 204, 204, 204 | 0%, 0%, 0%, 20% | 0°, 0%, 80% | ||
| Body Text Luminance: 1.7% | 35, 35, 35 | 0%, 0%, 0%, 86% | 0°, 0%, 14% |
Behance Blue Tints & Shades
Hover states, borders and elevation need lighter and darker steps of your base colors. Here are computed tints and shades for every color in the Behance Blue palette — click any swatch to copy its hex.
#FFFFFF neutral gray
#0057FF saturated blue
#CCCCCC neutral gray
#232323 neutral gray
Behance Blue Palette Contrast Matrix (WCAG 2.1)
Every color tested as text on every other color as background. Body copy needs 4.5:1 (AA), large text and UI components 3:1. AAA requires 7:1.
| Text on Background | Preview | Ratio | Grade | Safe For |
|---|---|---|---|---|
| #232323 on #FFFFFF |
Aa Sample Text
| 15.72:1 | AAA | Body text, headings, UI |
| #FFFFFF on #232323 |
Aa Sample Text
| 15.72:1 | AAA | Body text, headings, UI |
| #232323 on #CCCCCC |
Aa Sample Text
| 9.79:1 | AAA | Body text, headings, UI |
| #CCCCCC on #232323 |
Aa Sample Text
| 9.79:1 | AAA | Body text, headings, UI |
| #0057FF on #FFFFFF |
Aa Sample Text
| 5.52:1 | AA | Body text, UI |
| #FFFFFF on #0057FF |
Aa Sample Text
| 5.52:1 | AA | Body text, UI |
| #CCCCCC on #0057FF |
Aa Sample Text
| 3.43:1 | Fail | Large headings, UI components |
| #0057FF on #CCCCCC |
Aa Sample Text
| 3.43:1 | Fail | Large headings, UI components |
| #232323 on #0057FF |
Aa Sample Text
| 2.85:1 | Fail | Decorative use only |
| #0057FF on #232323 |
Aa Sample Text
| 2.85:1 | Fail | Decorative use only |
| #CCCCCC on #FFFFFF |
Aa Sample Text
| 1.61:1 | Fail | Decorative use only |
| #FFFFFF on #CCCCCC |
Aa Sample Text
| 1.61:1 | Fail | Decorative use only |
Color Harmony: Triadic Scheme
The Behance Blue palette is built using a triadic relationship between its hues. This ensures that even with high-contrast accents, the overall scheme feels balanced and intentional.
Hue Wheel
A triadic palette is often preferred by professional designers because it balances visual interest with cohesion.
History & Design Context
Adobe acquired Behance in 2012. The blue identity predates the acquisition and was preserved as it had become strongly associated with creative portfolio culture.
Best Design Use Cases
White for portfolio and project surfaces. Blue for brand moments, featured project highlights, and interactive elements. Dark for text. Gray for grid lines.
Industries This Palette Suits
Creative portfolios, design communities, photography, illustration, branding.
Colors That Pair Well With Behance Blue
Need a fifth color? These three companions are computed from the palette's own hue positions on the color wheel, so they extend the scheme without breaking its harmony.
orange
directly opposite #0057FF on the wheel — the strongest accent for CTAs and highlights when you need maximum energy
blue
30° beside #0057FF — a calm secondary that extends the palette without adding tension
tinted neutral
a ink-black carrying the palette's own hue — perfect for surfaces and dividers
Using Behance Blue Without Breaking Accessibility
- Use #0057FF for buttons and links — it scores 5.5:1 against the #FFFFFF background (above the 3:1 UI-components threshold).
- Set body text in #232323 — 15.7:1 against #FFFFFF passes WCAG AA (AAA) for long-form reading.
- Don't use #CCCCCC behind body text — this light tone works better for surfaces, badges and dividers than for reading areas.
How to Implement the Behance Blue Color Scheme
To use this Behance Blue color palette in your web project, you can copy the following CSS variables or Tailwind CSS configuration. These roles ensure your UI maintains accessibility and visual hierarchy.
Option 1: CSS Variables
:root {
/* {name} Palette - ihatecolors.com */{'
'} --color-bg: {colors[0]};{'
'} --color-primary: {colors[1]};{'
'} --color-secondary: {colors[2]};{'
'} --color-text: {colors[3]};{'
'} {'}'}Web Design Tip
Use #FFFFFF for the main background and #0057FF for primary buttons. This creates a high-contrast focal point.
Accessibility Note
The contrast ratio between #232323 and #FFFFFF is 15.72:1 (AAA). Ensure your body text remains legible.
Behance Blue Palette — Frequently Asked Questions
What are the hex codes in the Behance Blue color palette?
The Behance Blue palette contains #FFFFFF, #0057FF, #CCCCCC, #232323. Click any swatch on this page to copy its value, or export all four at once as CSS variables, Tailwind config, SCSS or a Figma-ready list.
Is the Behance Blue color palette accessible (WCAG)?
Yes for its strongest pairings: #232323 on #FFFFFF reaches 15.7:1 (AAA). For body text always keep a 4.5:1 ratio and for large UI elements 3:1 — the full contrast matrix above shows the exact score for every color-on-color combination in this palette.
What colors go well with the Behance Blue palette?
Beyond its own four colors, #FFAA00, #330DF2, #151414 extend it naturally: the complementary hue for high-energy accents, an analogous neighbor for calm transitions, and a tinted neutral for surfaces. All three are computed from this palette's hues on the color wheel.
What mood does the Behance Blue palette create?
Behance Blue reads as creative, professional, clean. Saturated blue drives the personality, grounded by neutral gray — a combination that works best when the very light base gets most of the canvas.
Can I use the Behance Blue color palette commercially?
Yes. Individual color values can't be copyrighted, so the Behance Blue palette is free for personal, client and commercial work — websites, branding, apps, print and social content, with no attribution required.
How do I add the Behance Blue palette to Tailwind or CSS?
Use the export panel on this page: CSS variables, a Tailwind config block, SCSS variables, or a Figma copy list are generated from Behance Blue's exact values, including the tint and shade ramps shown above.