#B7E300
#0E7FC9
#003A70
#FFFFFF
Background
Primary Accent
Secondary
Body Text

Mountain Dew Voltage Color Palette

#B7E300 · #0E7FC9 · #003A70 · #FFFFFF

Fail
WCAG Grade
1.5:1
Contrast Ratio
540
Saves
1,700
AI Copies
AI Prompt

Use #B7E300 as the background. Use #0E7FC9 as the primary accent. Use #003A70 as secondary. Use #FFFFFF as body text/supporting color. Palette mood: Mountain Dew Voltage — electric, bold, youthful.

Hex Codes, RGB & CMYK Color Values

Technical breakdown for the Mountain Dew Voltage color scheme. Use these values for web design (HEX/RGB), print projects (CMYK), or specialized design software (HSL).

Swatch Design Role HEX RGB CMYK HSL
Background
Luminance: 65.0%
183, 227, 0 19%, 0%, 100%, 11% 72°, 100%, 45%
Primary Accent
Luminance: 19.5%
14, 127, 201 93%, 37%, 0%, 21% 204°, 87%, 42%
Secondary
Luminance: 4.2%
0, 58, 112 100%, 48%, 0%, 56% 209°, 100%, 22%
Body Text
Luminance: 100.0%
255, 255, 255 0%, 0%, 0%, 0% 0°, 0%, 100%

Mountain Dew Voltage Tints & Shades

Hover states, borders and elevation need lighter and darker steps of your base colors. Here are computed tints and shades for every color in the Mountain Dew Voltage palette — click any swatch to copy its hex.

#B7E300 saturated yellow-green
#0E7FC9 saturated cyan-blue
#003A70 saturated cyan-blue
#FFFFFF neutral gray

Mountain Dew Voltage Palette Contrast Matrix (WCAG 2.1)

Every color tested as text on every other color as background. Body copy needs 4.5:1 (AA), large text and UI components 3:1. AAA requires 7:1.

Text on Background Preview Ratio Grade Safe For
#FFFFFF on #003A70
Aa Sample Text
11.42:1 AAA Body text, headings, UI
#003A70 on #FFFFFF
Aa Sample Text
11.42:1 AAA Body text, headings, UI
#003A70 on #B7E300
Aa Sample Text
7.61:1 AAA Body text, headings, UI
#B7E300 on #003A70
Aa Sample Text
7.61:1 AAA Body text, headings, UI
#FFFFFF on #0E7FC9
Aa Sample Text
4.29:1 Fail Large headings, UI components
#0E7FC9 on #FFFFFF
Aa Sample Text
4.29:1 Fail Large headings, UI components
#0E7FC9 on #B7E300
Aa Sample Text
2.86:1 Fail Decorative use only
#B7E300 on #0E7FC9
Aa Sample Text
2.86:1 Fail Decorative use only
#003A70 on #0E7FC9
Aa Sample Text
2.66:1 Fail Decorative use only
#0E7FC9 on #003A70
Aa Sample Text
2.66:1 Fail Decorative use only
#FFFFFF on #B7E300
Aa Sample Text
1.50:1 Fail Decorative use only
#B7E300 on #FFFFFF
Aa Sample Text
1.50:1 Fail Decorative use only

Mountain Dew Voltage Color Psychology & Meaning

Mountain Dew's neon lime pairs with an electric blue to create maximum "extreme" energy — the visual language of gaming fuel and action sports. The colors feel artificially charged, which is exactly the point.

Color Harmony: Split-Complementary Scheme

The Mountain Dew Voltage palette is built using a split-complementary relationship between its hues. This ensures that even with high-contrast accents, the overall scheme feels balanced and intentional.

Hue Wheel

A split-complementary palette is often preferred by professional designers because it balances visual interest with cohesion.

History & Design Context

The brand pivoted from its Appalachian mountain origins to an extreme-sports and gaming identity in the 1990s and 2000s. The green-blue voltage palette became shorthand for energy drinks and esports culture.

Best Design Use Cases

The lime is the hero — cans, gradients, and energy bursts. Electric blue adds the "voltage" second layer. Deep navy carries dark-mode and gaming surfaces. Use on packaging, gaming collabs, and action campaigns.

Industries This Palette Suits

Beverage, energy drinks, gaming and esports, action sports, youth marketing.

Colors That Pair Well With Mountain Dew Voltage

Need a fifth color? These three companions are computed from the palette's own hue positions on the color wheel, so they extend the scheme without breaking its harmony.

orange

directly opposite #0E7FC9 on the wheel — the strongest accent for CTAs and highlights when you need maximum energy

blue

30° beside #0E7FC9 — a calm secondary that extends the palette without adding tension

tinted neutral

a paper-white carrying the palette's own hue — perfect for surfaces and dividers

Using Mountain Dew Voltage Without Breaking Accessibility

  • Avoid #0E7FC9 for small UI elements on #B7E300 — at 2.9:1 it misses the 3:1 WCAG threshold; darken it with a shade from the ramp below.
  • Don't set body copy in #FFFFFF on #B7E300 — 1.5:1 fails WCAG AA; keep it for large decorative headings only.
  • Let #003A70 carry sidebars, cards and footers — at a deep lightness it separates zones without stealing focus from #0E7FC9.

How to Implement the Mountain Dew Voltage Color Scheme

To use this Mountain Dew Voltage color palette in your web project, you can copy the following CSS variables or Tailwind CSS configuration. These roles ensure your UI maintains accessibility and visual hierarchy.

Option 1: CSS Variables

:root { 
  /* {name} Palette - ihatecolors.com */{'
'}  --color-bg: {colors[0]};{'
'}  --color-primary: {colors[1]};{'
'}  --color-secondary: {colors[2]};{'
'}  --color-text: {colors[3]};{'
'} {'}'}

Web Design Tip

Use #B7E300 for the main background and #0E7FC9 for primary buttons. This creates a high-contrast focal point.

Accessibility Note

The contrast ratio between #FFFFFF and #B7E300 is 1.50:1 (Fail). Ensure your body text remains legible.

Mountain Dew Voltage Palette — Frequently Asked Questions

What are the hex codes in the Mountain Dew Voltage color palette?

The Mountain Dew Voltage palette contains #B7E300, #0E7FC9, #003A70, #FFFFFF. Click any swatch on this page to copy its value, or export all four at once as CSS variables, Tailwind config, SCSS or a Figma-ready list.

Is the Mountain Dew Voltage color palette accessible (WCAG)?

Yes for its strongest pairings: #FFFFFF on #003A70 reaches 11.4:1 (AAA). For body text always keep a 4.5:1 ratio and for large UI elements 3:1 — the full contrast matrix above shows the exact score for every color-on-color combination in this palette.

What colors go well with the Mountain Dew Voltage palette?

Beyond its own four colors, #C8580E, #1929BE, #F0F2E9 extend it naturally: the complementary hue for high-energy accents, an analogous neighbor for calm transitions, and a tinted neutral for surfaces. All three are computed from this palette's hues on the color wheel.

What mood does the Mountain Dew Voltage palette create?

Mountain Dew Voltage reads as electric, bold, youthful. Saturated cyan-blue drives the personality, grounded by saturated yellow-green — a combination that works best when the mid-tone base gets most of the canvas.

Can I use the Mountain Dew Voltage color palette commercially?

Yes. Individual color values can't be copyrighted, so the Mountain Dew Voltage palette is free for personal, client and commercial work — websites, branding, apps, print and social content, with no attribution required.

How do I add the Mountain Dew Voltage palette to Tailwind or CSS?

Use the export panel on this page: CSS variables, a Tailwind config block, SCSS variables, or a Figma copy list are generated from Mountain Dew Voltage's exact values, including the tint and shade ramps shown above.

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