#004B93 · #E32934 · #1870C9 · #FFFFFF
Use #004B93 as the background. Use #E32934 as the primary accent. Use #1870C9 as secondary. Use #FFFFFF as body text/supporting color. Palette mood: Pepsi Blue — cool, bold, youthful.
Technical breakdown for the Pepsi Blue color scheme. Use these values for web design (HEX/RGB), print projects (CMYK), or specialized design software (HSL).
| Swatch | Design Role | HEX | RGB | CMYK | HSL |
|---|---|---|---|---|---|
| Background Luminance: 7.1% | 0, 75, 147 | 100%, 49%, 0%, 42% | 209°, 100%, 29% | ||
| Primary Accent Luminance: 18.2% | 227, 41, 52 | 0%, 82%, 77%, 11% | 356°, 77%, 53% | ||
| Secondary Luminance: 16.0% | 24, 112, 201 | 88%, 44%, 0%, 21% | 210°, 79%, 44% | ||
| Body Text Luminance: 100.0% | 255, 255, 255 | 0%, 0%, 0%, 0% | 0°, 0%, 100% |
Hover states, borders and elevation need lighter and darker steps of your base colors. Here are computed tints and shades for every color in the Pepsi Blue palette — click any swatch to copy its hex.
Every color tested as text on every other color as background. Body copy needs 4.5:1 (AA), large text and UI components 3:1. AAA requires 7:1.
| Text on Background | Preview | Ratio | Grade | Safe For |
|---|---|---|---|---|
| #FFFFFF on #004B93 |
Aa Sample Text
| 8.65:1 | AAA | Body text, headings, UI |
| #004B93 on #FFFFFF |
Aa Sample Text
| 8.65:1 | AAA | Body text, headings, UI |
| #FFFFFF on #1870C9 |
Aa Sample Text
| 5.00:1 | AA | Body text, UI |
| #1870C9 on #FFFFFF |
Aa Sample Text
| 5.00:1 | AA | Body text, UI |
| #FFFFFF on #E32934 |
Aa Sample Text
| 4.53:1 | AA | Body text, UI |
| #E32934 on #FFFFFF |
Aa Sample Text
| 4.53:1 | AA | Body text, UI |
| #E32934 on #004B93 |
Aa Sample Text
| 1.91:1 | Fail | Decorative use only |
| #004B93 on #E32934 |
Aa Sample Text
| 1.91:1 | Fail | Decorative use only |
| #1870C9 on #004B93 |
Aa Sample Text
| 1.73:1 | Fail | Decorative use only |
| #004B93 on #1870C9 |
Aa Sample Text
| 1.73:1 | Fail | Decorative use only |
| #1870C9 on #E32934 |
Aa Sample Text
| 1.10:1 | Fail | Decorative use only |
| #E32934 on #1870C9 |
Aa Sample Text
| 1.10:1 | Fail | Decorative use only |
The Pepsi Blue palette is built using a triadic relationship between its hues. This ensures that even with high-contrast accents, the overall scheme feels balanced and intentional.
A triadic palette is often preferred by professional designers because it balances visual interest with cohesion.
Need a fifth color? These three companions are computed from the palette's own hue positions on the color wheel, so they extend the scheme without breaking its harmony.
directly opposite #E32934 on the wheel — the strongest accent for CTAs and highlights when you need maximum energy
30° beside #E32934 — a calm secondary that extends the palette without adding tension
a paper-white carrying the palette's own hue — perfect for surfaces and dividers
To use this Pepsi Blue color palette in your web project, you can copy the following CSS variables or Tailwind CSS configuration. These roles ensure your UI maintains accessibility and visual hierarchy.
:root {
/* {name} Palette - ihatecolors.com */{'
'} --color-bg: {colors[0]};{'
'} --color-primary: {colors[1]};{'
'} --color-secondary: {colors[2]};{'
'} --color-text: {colors[3]};{'
'} {'}'}Use #004B93 for the main background and #E32934 for primary buttons. This creates a high-contrast focal point.
The contrast ratio between #FFFFFF and #004B93 is 8.65:1 (AAA). Ensure your body text remains legible.
The Pepsi Blue palette contains #004B93, #E32934, #1870C9, #FFFFFF. Click any swatch on this page to copy its value, or export all four at once as CSS variables, Tailwind config, SCSS or a Figma-ready list.
Yes for its strongest pairings: #FFFFFF on #004B93 reaches 8.6:1 (AAA). For body text always keep a 4.5:1 ratio and for large UI elements 3:1 — the full contrast matrix above shows the exact score for every color-on-color combination in this palette.
Beyond its own four colors, #2BE3D7, #D77C37, #E9EDF2 extend it naturally: the complementary hue for high-energy accents, an analogous neighbor for calm transitions, and a tinted neutral for surfaces. All three are computed from this palette's hues on the color wheel.
Pepsi Blue reads as cool, bold, youthful. Saturated rose-red drives the personality, grounded by saturated cyan-blue — a combination that works best when the mid-tone base gets most of the canvas.
Yes. Individual color values can't be copyrighted, so the Pepsi Blue palette is free for personal, client and commercial work — websites, branding, apps, print and social content, with no attribution required.
Use the export panel on this page: CSS variables, a Tailwind config block, SCSS variables, or a Figma copy list are generated from Pepsi Blue's exact values, including the tint and shade ramps shown above.