#008200
#FFFFFF
#1E1E1E
#C8102E
Background
Primary Accent
Secondary
Body Text

Heineken Green Color Palette

#008200 · #FFFFFF · #1E1E1E · #C8102E

Fail
WCAG Grade
1.2:1
Contrast Ratio
830
Saves
2,600
AI Copies
AI Prompt

Use #008200 as the background. Use #FFFFFF as the primary accent. Use #1E1E1E as secondary. Use #C8102E as body text/supporting color. Palette mood: Heineken Green — fresh, classic, bold.

Hex Codes, RGB & CMYK Color Values

Technical breakdown for the Heineken Green color scheme. Use these values for web design (HEX/RGB), print projects (CMYK), or specialized design software (HSL).

Swatch Design Role HEX RGB CMYK HSL
Background
Luminance: 16.0%
0, 130, 0 100%, 0%, 100%, 49% 120°, 100%, 25%
Primary Accent
Luminance: 100.0%
255, 255, 255 0%, 0%, 0%, 0% 0°, 0%, 100%
Secondary
Luminance: 1.3%
30, 30, 30 0%, 0%, 0%, 88% 0°, 0%, 12%
Body Text
Luminance: 12.8%
200, 16, 46 0%, 92%, 77%, 22% 350°, 85%, 42%

Heineken Green Tints & Shades

Hover states, borders and elevation need lighter and darker steps of your base colors. Here are computed tints and shades for every color in the Heineken Green palette — click any swatch to copy its hex.

#008200 saturated green
#FFFFFF neutral gray
#1E1E1E neutral gray
#C8102E saturated rose-red

Heineken Green Palette Contrast Matrix (WCAG 2.1)

Every color tested as text on every other color as background. Body copy needs 4.5:1 (AA), large text and UI components 3:1. AAA requires 7:1.

Text on Background Preview Ratio Grade Safe For
#1E1E1E on #FFFFFF
Aa Sample Text
16.67:1 AAA Body text, headings, UI
#FFFFFF on #1E1E1E
Aa Sample Text
16.67:1 AAA Body text, headings, UI
#C8102E on #FFFFFF
Aa Sample Text
5.88:1 AA Body text, UI
#FFFFFF on #C8102E
Aa Sample Text
5.88:1 AA Body text, UI
#FFFFFF on #008200
Aa Sample Text
5.01:1 AA Body text, UI
#008200 on #FFFFFF
Aa Sample Text
5.01:1 AA Body text, UI
#1E1E1E on #008200
Aa Sample Text
3.33:1 Fail Large headings, UI components
#008200 on #1E1E1E
Aa Sample Text
3.33:1 Fail Large headings, UI components
#C8102E on #1E1E1E
Aa Sample Text
2.83:1 Fail Decorative use only
#1E1E1E on #C8102E
Aa Sample Text
2.83:1 Fail Decorative use only
#C8102E on #008200
Aa Sample Text
1.17:1 Fail Decorative use only
#008200 on #C8102E
Aa Sample Text
1.17:1 Fail Decorative use only

Heineken Green Color Psychology & Meaning

Heineken green is a pure, single-hue green that signals freshness and heritage at once. It feels cold and crisp — the visual promise of a cold bottle — while the red star accent adds a dash of premium boldness.

Color Harmony: Triadic Scheme

The Heineken Green palette is built using a triadic relationship between its hues. This ensures that even with high-contrast accents, the overall scheme feels balanced and intentional.

Hue Wheel

A triadic palette is often preferred by professional designers because it balances visual interest with cohesion.

History & Design Context

The green bottle became the brand's signature after World War II, when returning from obscurity. The red star, a 19th-century mark of quality from the Heineken family's Amsterdam brewery, has survived every rebrand since.

Best Design Use Cases

The green works best on glass, cans, and dark backgrounds where it glows. White is the text layer. Black adds premium depth for premium pours. Red appears only as the star — never as a general accent.

Industries This Palette Suits

Beer and beverages, hospitality, events and festivals, packaging, sports sponsorship.

Colors That Pair Well With Heineken Green

Need a fifth color? These three companions are computed from the palette's own hue positions on the color wheel, so they extend the scheme without breaking its harmony.

teal

directly opposite #FFFFFF on the wheel — the strongest accent for CTAs and highlights when you need maximum energy

orange

30° beside #FFFFFF — a calm secondary that extends the palette without adding tension

tinted neutral

a paper-white carrying the palette's own hue — perfect for surfaces and dividers

Using Heineken Green Without Breaking Accessibility

  • Use #FFFFFF for buttons and links — it scores 5.0:1 against the #008200 background (above the 3:1 UI-components threshold).
  • Don't set body copy in #C8102E on #008200 — 1.2:1 fails WCAG AA; keep it for large decorative headings only.
  • Let #1E1E1E carry sidebars, cards and footers — at a deep lightness it separates zones without stealing focus from #FFFFFF.

How to Implement the Heineken Green Color Scheme

To use this Heineken Green color palette in your web project, you can copy the following CSS variables or Tailwind CSS configuration. These roles ensure your UI maintains accessibility and visual hierarchy.

Option 1: CSS Variables

:root { 
  /* {name} Palette - ihatecolors.com */{'
'}  --color-bg: {colors[0]};{'
'}  --color-primary: {colors[1]};{'
'}  --color-secondary: {colors[2]};{'
'}  --color-text: {colors[3]};{'
'} {'}'}

Web Design Tip

Use #008200 for the main background and #FFFFFF for primary buttons. This creates a high-contrast focal point.

Accessibility Note

The contrast ratio between #C8102E and #008200 is 1.17:1 (Fail). Ensure your body text remains legible.

Heineken Green Palette — Frequently Asked Questions

What are the hex codes in the Heineken Green color palette?

The Heineken Green palette contains #008200, #FFFFFF, #1E1E1E, #C8102E. Click any swatch on this page to copy its value, or export all four at once as CSS variables, Tailwind config, SCSS or a Figma-ready list.

Is the Heineken Green color palette accessible (WCAG)?

Yes for its strongest pairings: #1E1E1E on #FFFFFF reaches 16.7:1 (AAA). For body text always keep a 4.5:1 ratio and for large UI elements 3:1 — the full contrast matrix above shows the exact score for every color-on-color combination in this palette.

What colors go well with the Heineken Green palette?

Beyond its own four colors, #B3B3B3, #FFFFFF, #E9F2E9 extend it naturally: the complementary hue for high-energy accents, an analogous neighbor for calm transitions, and a tinted neutral for surfaces. All three are computed from this palette's hues on the color wheel.

What mood does the Heineken Green palette create?

Heineken Green reads as fresh, classic, bold. Neutral gray drives the personality, grounded by saturated green — a combination that works best when the mid-tone base gets most of the canvas.

Can I use the Heineken Green color palette commercially?

Yes. Individual color values can't be copyrighted, so the Heineken Green palette is free for personal, client and commercial work — websites, branding, apps, print and social content, with no attribution required.

How do I add the Heineken Green palette to Tailwind or CSS?

Use the export panel on this page: CSS variables, a Tailwind config block, SCSS variables, or a Figma copy list are generated from Heineken Green's exact values, including the tint and shade ramps shown above.

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