Vineyard Veraison Color Psychology & Meaning
Veraison is the moment grapes change color before harvest, and this palette captures the two faces of the vineyard: wine red and leaf green. It is the color of harvest festivals and cellar doors.
#722F37
#9E3B48
#5C7A3C
#E8DCC8
Background
Primary Accent
Secondary
Body Text
Vineyard Veraison Color Palette
#722F37 · #9E3B48 · #5C7A3C · #E8DCC8
AAA
WCAG Grade
7.1:1
Contrast Ratio
210
Saves
620
AI Copies
Use #722F37 as the background. Use #9E3B48 as the primary accent. Use #5C7A3C as secondary. Use #E8DCC8 as body text/supporting color. Palette mood: Vineyard Veraison — rich, rustic, celebratory.
Hex Codes, RGB & CMYK Color Values
Technical breakdown for the Vineyard Veraison color scheme. Use these values for web design (HEX/RGB), print projects (CMYK), or specialized design software (HSL).
| Swatch | Design Role | HEX | RGB | CMYK | HSL |
|---|---|---|---|---|---|
| Background Luminance: 5.9% | 114, 47, 55 | 0%, 59%, 52%, 55% | 353°, 42%, 32% | ||
| Primary Accent Luminance: 10.9% | 158, 59, 72 | 0%, 63%, 54%, 38% | 352°, 46%, 43% | ||
| Secondary Luminance: 16.5% | 92, 122, 60 | 25%, 0%, 51%, 52% | 89°, 34%, 36% | ||
| Body Text Luminance: 72.5% | 232, 220, 200 | 0%, 5%, 14%, 9% | 38°, 41%, 85% |
Vineyard Veraison Tints & Shades
Hover states, borders and elevation need lighter and darker steps of your base colors. Here are computed tints and shades for every color in the Vineyard Veraison palette — click any swatch to copy its hex.
#722F37 gently saturated rose-red
#9E3B48 gently saturated rose-red
#5C7A3C gently saturated yellow-green
#E8DCC8 gently saturated orange
Vineyard Veraison Palette Contrast Matrix (WCAG 2.1)
Every color tested as text on every other color as background. Body copy needs 4.5:1 (AA), large text and UI components 3:1. AAA requires 7:1.
| Text on Background | Preview | Ratio | Grade | Safe For |
|---|---|---|---|---|
| #E8DCC8 on #722F37 |
Aa Sample Text
| 7.12:1 | AAA | Body text, headings, UI |
| #722F37 on #E8DCC8 |
Aa Sample Text
| 7.12:1 | AAA | Body text, headings, UI |
| #E8DCC8 on #9E3B48 |
Aa Sample Text
| 4.89:1 | AA | Body text, UI |
| #9E3B48 on #E8DCC8 |
Aa Sample Text
| 4.89:1 | AA | Body text, UI |
| #E8DCC8 on #5C7A3C |
Aa Sample Text
| 3.60:1 | Fail | Large headings, UI components |
| #5C7A3C on #E8DCC8 |
Aa Sample Text
| 3.60:1 | Fail | Large headings, UI components |
| #5C7A3C on #722F37 |
Aa Sample Text
| 1.98:1 | Fail | Decorative use only |
| #722F37 on #5C7A3C |
Aa Sample Text
| 1.98:1 | Fail | Decorative use only |
| #9E3B48 on #722F37 |
Aa Sample Text
| 1.46:1 | Fail | Decorative use only |
| #722F37 on #9E3B48 |
Aa Sample Text
| 1.46:1 | Fail | Decorative use only |
| #5C7A3C on #9E3B48 |
Aa Sample Text
| 1.36:1 | Fail | Decorative use only |
| #9E3B48 on #5C7A3C |
Aa Sample Text
| 1.36:1 | Fail | Decorative use only |
Color Harmony: Triadic Scheme
The Vineyard Veraison palette is built using a triadic relationship between its hues. This ensures that even with high-contrast accents, the overall scheme feels balanced and intentional.
Hue Wheel
A triadic palette is often preferred by professional designers because it balances visual interest with cohesion.
History & Design Context
The term veraison comes from the French véraison, describing the ripening color change in grapes. The red-green pairing has been central to viticulture imagery since classical antiquity.
Best Design Use Cases
Wine red for labels, barrels, and hero surfaces. Berry tone for accents. Vineyard green for the leaf and harvest moments. Cream for text and labels. Ideal for wineries, harvest festivals, and tasting rooms.
Industries This Palette Suits
Wine and viticulture, harvest festivals, hospitality, farm-to-table, packaging.
Colors That Pair Well With Vineyard Veraison
Need a fifth color? These three companions are computed from the palette's own hue positions on the color wheel, so they extend the scheme without breaking its harmony.
teal
directly opposite #9E3B48 on the wheel — the strongest accent for CTAs and highlights when you need maximum energy
orange
30° beside #9E3B48 — a calm secondary that extends the palette without adding tension
tinted neutral
a paper-white carrying the palette's own hue — perfect for surfaces and dividers
Using Vineyard Veraison Without Breaking Accessibility
- Avoid #9E3B48 for small UI elements on #722F37 — at 1.5:1 it misses the 3:1 WCAG threshold; darken it with a shade from the ramp below.
- Set body text in #E8DCC8 — 7.1:1 against #722F37 passes WCAG AA (AAA) for long-form reading.
- Let #5C7A3C carry sidebars, cards and footers — at a mid lightness it separates zones without stealing focus from #9E3B48.
How to Implement the Vineyard Veraison Color Scheme
To use this Vineyard Veraison color palette in your web project, you can copy the following CSS variables or Tailwind CSS configuration. These roles ensure your UI maintains accessibility and visual hierarchy.
Option 1: CSS Variables
:root {
/* {name} Palette - ihatecolors.com */{'
'} --color-bg: {colors[0]};{'
'} --color-primary: {colors[1]};{'
'} --color-secondary: {colors[2]};{'
'} --color-text: {colors[3]};{'
'} {'}'}Web Design Tip
Use #722F37 for the main background and #9E3B48 for primary buttons. This creates a high-contrast focal point.
Accessibility Note
The contrast ratio between #E8DCC8 and #722F37 is 7.12:1 (AAA). Ensure your body text remains legible.
Vineyard Veraison Palette — Frequently Asked Questions
What are the hex codes in the Vineyard Veraison color palette?
The Vineyard Veraison palette contains #722F37, #9E3B48, #5C7A3C, #E8DCC8. Click any swatch on this page to copy its value, or export all four at once as CSS variables, Tailwind config, SCSS or a Figma-ready list.
Is the Vineyard Veraison color palette accessible (WCAG)?
Yes for its strongest pairings: #E8DCC8 on #722F37 reaches 7.1:1 (AAA). For body text always keep a 4.5:1 ratio and for large UI elements 3:1 — the full contrast matrix above shows the exact score for every color-on-color combination in this palette.
What colors go well with the Vineyard Veraison palette?
Beyond its own four colors, #3BA093, #956346, #EFEBEC extend it naturally: the complementary hue for high-energy accents, an analogous neighbor for calm transitions, and a tinted neutral for surfaces. All three are computed from this palette's hues on the color wheel.
What mood does the Vineyard Veraison palette create?
Vineyard Veraison reads as rich, rustic, celebratory. Gently saturated rose-red drives the personality, grounded by gently saturated rose-red — a combination that works best when the mid-tone base gets most of the canvas.
Can I use the Vineyard Veraison color palette commercially?
Yes. Individual color values can't be copyrighted, so the Vineyard Veraison palette is free for personal, client and commercial work — websites, branding, apps, print and social content, with no attribution required.
How do I add the Vineyard Veraison palette to Tailwind or CSS?
Use the export panel on this page: CSS variables, a Tailwind config block, SCSS variables, or a Figma copy list are generated from Vineyard Veraison's exact values, including the tint and shade ramps shown above.