#00704A
#FFFFFF
#D4B896
#1E3932
Background
Primary Accent
Secondary
Body Text

Starbucks Green Color Palette

#00704A · #FFFFFF · #D4B896 · #1E3932

Fail
WCAG Grade
2.0:1
Contrast Ratio
2,200
Saves
6,100
AI Copies
AI Prompt

Use #00704A as the background. Use #FFFFFF as the primary accent. Use #D4B896 as secondary. Use #1E3932 as body text/supporting color. Palette mood: Starbucks Green — natural, calm, premium.

Hex Codes, RGB & CMYK Color Values

Technical breakdown for the Starbucks Green color scheme. Use these values for web design (HEX/RGB), print projects (CMYK), or specialized design software (HSL).

Swatch Design Role HEX RGB CMYK HSL
Background
Luminance: 12.1%
0, 112, 74 100%, 0%, 34%, 56% 160°, 100%, 22%
Primary Accent
Luminance: 100.0%
255, 255, 255 0%, 0%, 0%, 0% 0°, 0%, 100%
Secondary
Luminance: 50.5%
212, 184, 150 0%, 13%, 29%, 17% 33°, 42%, 71%
Body Text
Luminance: 3.4%
30, 57, 50 47%, 0%, 12%, 78% 164°, 31%, 17%

Starbucks Green Tints & Shades

Hover states, borders and elevation need lighter and darker steps of your base colors. Here are computed tints and shades for every color in the Starbucks Green palette — click any swatch to copy its hex.

#00704A saturated teal
#FFFFFF neutral gray
#D4B896 gently saturated orange
#1E3932 gently saturated teal

Starbucks Green Palette Contrast Matrix (WCAG 2.1)

Every color tested as text on every other color as background. Body copy needs 4.5:1 (AA), large text and UI components 3:1. AAA requires 7:1.

Text on Background Preview Ratio Grade Safe For
#1E3932 on #FFFFFF
Aa Sample Text
12.45:1 AAA Body text, headings, UI
#FFFFFF on #1E3932
Aa Sample Text
12.45:1 AAA Body text, headings, UI
#1E3932 on #D4B896
Aa Sample Text
6.58:1 AA Body text, UI
#D4B896 on #1E3932
Aa Sample Text
6.58:1 AA Body text, UI
#FFFFFF on #00704A
Aa Sample Text
6.15:1 AA Body text, UI
#00704A on #FFFFFF
Aa Sample Text
6.15:1 AA Body text, UI
#D4B896 on #00704A
Aa Sample Text
3.25:1 Fail Large headings, UI components
#00704A on #D4B896
Aa Sample Text
3.25:1 Fail Large headings, UI components
#1E3932 on #00704A
Aa Sample Text
2.03:1 Fail Decorative use only
#00704A on #1E3932
Aa Sample Text
2.03:1 Fail Decorative use only
#D4B896 on #FFFFFF
Aa Sample Text
1.89:1 Fail Decorative use only
#FFFFFF on #D4B896
Aa Sample Text
1.89:1 Fail Decorative use only

Starbucks Green Color Psychology & Meaning

Starbucks green is a deep, forested green that signals natural origin and ethical sourcing without the loudness of lime. It is paired with cream and espresso browns so the brand feels warm, crafted, and expensive rather than clinical.

Color Harmony: Split-Complementary Scheme

The Starbucks Green palette is built using a split-complementary relationship between its hues. This ensures that even with high-contrast accents, the overall scheme feels balanced and intentional.

Hue Wheel

A split-complementary palette is often preferred by professional designers because it balances visual interest with cohesion.

History & Design Context

The siren logo has evolved from a 1971 brown design to today's green, which arrived with the 1987 merger and the Howard Schultz era. The green helped the brand claim a middle ground between fast coffee and fine dining.

Best Design Use Cases

Green for storefronts, cups, and primary branding. Cream carries menus and warm surfaces. Espresso brown anchors text. White gives the whole system breathing room — the signature cup layout is a masterclass in this.

Industries This Palette Suits

Coffee and cafe chains, specialty food and beverage, retail, hospitality, packaged goods.

Colors That Pair Well With Starbucks Green

Need a fifth color? These three companions are computed from the palette's own hue positions on the color wheel, so they extend the scheme without breaking its harmony.

teal

directly opposite #FFFFFF on the wheel — the strongest accent for CTAs and highlights when you need maximum energy

orange

30° beside #FFFFFF — a calm secondary that extends the palette without adding tension

tinted neutral

a paper-white carrying the palette's own hue — perfect for surfaces and dividers

Using Starbucks Green Without Breaking Accessibility

  • Use #FFFFFF for buttons and links — it scores 6.1:1 against the #00704A background (above the 3:1 UI-components threshold).
  • Don't set body copy in #1E3932 on #00704A — 2.0:1 fails WCAG AA; keep it for large decorative headings only.
  • Don't use #D4B896 behind body text — this light tone works better for surfaces, badges and dividers than for reading areas.

How to Implement the Starbucks Green Color Scheme

To use this Starbucks Green color palette in your web project, you can copy the following CSS variables or Tailwind CSS configuration. These roles ensure your UI maintains accessibility and visual hierarchy.

Option 1: CSS Variables

:root { 
  /* {name} Palette - ihatecolors.com */{'
'}  --color-bg: {colors[0]};{'
'}  --color-primary: {colors[1]};{'
'}  --color-secondary: {colors[2]};{'
'}  --color-text: {colors[3]};{'
'} {'}'}

Web Design Tip

Use #00704A for the main background and #FFFFFF for primary buttons. This creates a high-contrast focal point.

Accessibility Note

The contrast ratio between #1E3932 and #00704A is 2.03:1 (Fail). Ensure your body text remains legible.

Starbucks Green Palette — Frequently Asked Questions

What are the hex codes in the Starbucks Green color palette?

The Starbucks Green palette contains #00704A, #FFFFFF, #D4B896, #1E3932. Click any swatch on this page to copy its value, or export all four at once as CSS variables, Tailwind config, SCSS or a Figma-ready list.

Is the Starbucks Green color palette accessible (WCAG)?

Yes for its strongest pairings: #1E3932 on #FFFFFF reaches 12.5:1 (AAA). For body text always keep a 4.5:1 ratio and for large UI elements 3:1 — the full contrast matrix above shows the exact score for every color-on-color combination in this palette.

What colors go well with the Starbucks Green palette?

Beyond its own four colors, #B3B3B3, #FFFFFF, #E9F2EF extend it naturally: the complementary hue for high-energy accents, an analogous neighbor for calm transitions, and a tinted neutral for surfaces. All three are computed from this palette's hues on the color wheel.

What mood does the Starbucks Green palette create?

Starbucks Green reads as natural, calm, premium. Neutral gray drives the personality, grounded by saturated teal — a combination that works best when the deep base gets most of the canvas.

Can I use the Starbucks Green color palette commercially?

Yes. Individual color values can't be copyrighted, so the Starbucks Green palette is free for personal, client and commercial work — websites, branding, apps, print and social content, with no attribution required.

How do I add the Starbucks Green palette to Tailwind or CSS?

Use the export panel on this page: CSS variables, a Tailwind config block, SCSS variables, or a Figma copy list are generated from Starbucks Green's exact values, including the tint and shade ramps shown above.

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