Salesforce Color Psychology & Meaning
Salesforce blue is enterprise trust at scale. The lighter sky blue signals cloud technology and possibility; the deep navy provides the gravitas enterprise buyers need.
#FFFFFF
#00A1E0
#032D60
#706E6B
Background
Primary Accent
Secondary
Body Text
Salesforce Color Palette
#FFFFFF · #00A1E0 · #032D60 · #706E6B
AA
WCAG Grade
5.1:1
Contrast Ratio
2,800
Saves
7,000
AI Copies
Use #FFFFFF as the background. Use #00A1E0 as the primary accent. Use #032D60 as secondary. Use #706E6B as body text/supporting color. Palette mood: Salesforce — cool, calm, minimal.
Hex Codes, RGB & CMYK Color Values
Technical breakdown for the Salesforce color scheme. Use these values for web design (HEX/RGB), print projects (CMYK), or specialized design software (HSL).
| Swatch | Design Role | HEX | RGB | CMYK | HSL |
|---|---|---|---|---|---|
| Background Luminance: 100.0% | 255, 255, 255 | 0%, 0%, 0%, 0% | 0°, 0%, 100% | ||
| Primary Accent Luminance: 30.9% | 0, 161, 224 | 100%, 28%, 0%, 12% | 197°, 100%, 44% | ||
| Secondary Luminance: 2.7% | 3, 45, 96 | 97%, 53%, 0%, 62% | 213°, 94%, 19% | ||
| Body Text Luminance: 15.7% | 112, 110, 107 | 0%, 2%, 4%, 56% | 36°, 2%, 43% |
Salesforce Tints & Shades
Hover states, borders and elevation need lighter and darker steps of your base colors. Here are computed tints and shades for every color in the Salesforce palette — click any swatch to copy its hex.
#FFFFFF neutral gray
#00A1E0 saturated cyan-blue
#032D60 saturated cyan-blue
#706E6B neutral gray
Salesforce Palette Contrast Matrix (WCAG 2.1)
Every color tested as text on every other color as background. Body copy needs 4.5:1 (AA), large text and UI components 3:1. AAA requires 7:1.
| Text on Background | Preview | Ratio | Grade | Safe For |
|---|---|---|---|---|
| #032D60 on #FFFFFF |
Aa Sample Text
| 13.56:1 | AAA | Body text, headings, UI |
| #FFFFFF on #032D60 |
Aa Sample Text
| 13.56:1 | AAA | Body text, headings, UI |
| #706E6B on #FFFFFF |
Aa Sample Text
| 5.08:1 | AA | Body text, UI |
| #FFFFFF on #706E6B |
Aa Sample Text
| 5.08:1 | AA | Body text, UI |
| #032D60 on #00A1E0 |
Aa Sample Text
| 4.63:1 | AA | Body text, UI |
| #00A1E0 on #032D60 |
Aa Sample Text
| 4.63:1 | AA | Body text, UI |
| #00A1E0 on #FFFFFF |
Aa Sample Text
| 2.93:1 | Fail | Decorative use only |
| #FFFFFF on #00A1E0 |
Aa Sample Text
| 2.93:1 | Fail | Decorative use only |
| #706E6B on #032D60 |
Aa Sample Text
| 2.67:1 | Fail | Decorative use only |
| #032D60 on #706E6B |
Aa Sample Text
| 2.67:1 | Fail | Decorative use only |
| #706E6B on #00A1E0 |
Aa Sample Text
| 1.74:1 | Fail | Decorative use only |
| #00A1E0 on #706E6B |
Aa Sample Text
| 1.74:1 | Fail | Decorative use only |
Color Harmony: Split-Complementary Scheme
The Salesforce palette is built using a split-complementary relationship between its hues. This ensures that even with high-contrast accents, the overall scheme feels balanced and intentional.
Hue Wheel
A split-complementary palette is often preferred by professional designers because it balances visual interest with cohesion.
History & Design Context
Salesforce launched 1999. The cloud-blue identity was ahead of its time — before cloud computing was ubiquitous, Salesforce was already visualizing it.
Best Design Use Cases
Sky blue for the friendly, accessible layer. Dark navy for premium and enterprise-tier communications. White for all working surfaces.
Industries This Palette Suits
CRM, enterprise software, cloud platforms, B2B.
Colors That Pair Well With Salesforce
Need a fifth color? These three companions are computed from the palette's own hue positions on the color wheel, so they extend the scheme without breaking its harmony.
orange
directly opposite #00A1E0 on the wheel — the strongest accent for CTAs and highlights when you need maximum energy
blue
30° beside #00A1E0 — a calm secondary that extends the palette without adding tension
tinted neutral
a ink-black carrying the palette's own hue — perfect for surfaces and dividers
Using Salesforce Without Breaking Accessibility
- Avoid #00A1E0 for small UI elements on #FFFFFF — at 2.9:1 it misses the 3:1 WCAG threshold; darken it with a shade from the ramp below.
- Set body text in #706E6B — 5.1:1 against #FFFFFF passes WCAG AA (AA) for long-form reading.
- Let #032D60 carry sidebars, cards and footers — at a deep lightness it separates zones without stealing focus from #00A1E0.
How to Implement the Salesforce Color Scheme
To use this Salesforce color palette in your web project, you can copy the following CSS variables or Tailwind CSS configuration. These roles ensure your UI maintains accessibility and visual hierarchy.
Option 1: CSS Variables
:root {
/* {name} Palette - ihatecolors.com */{'
'} --color-bg: {colors[0]};{'
'} --color-primary: {colors[1]};{'
'} --color-secondary: {colors[2]};{'
'} --color-text: {colors[3]};{'
'} {'}'}Web Design Tip
Use #FFFFFF for the main background and #00A1E0 for primary buttons. This creates a high-contrast focal point.
Accessibility Note
The contrast ratio between #706E6B and #FFFFFF is 5.08:1 (AA). Ensure your body text remains legible.
Salesforce Palette — Frequently Asked Questions
What are the hex codes in the Salesforce color palette?
The Salesforce palette contains #FFFFFF, #00A1E0, #032D60, #706E6B. Click any swatch on this page to copy its value, or export all four at once as CSS variables, Tailwind config, SCSS or a Figma-ready list.
Is the Salesforce color palette accessible (WCAG)?
Yes for its strongest pairings: #032D60 on #FFFFFF reaches 13.6:1 (AAA). For body text always keep a 4.5:1 ratio and for large UI elements 3:1 — the full contrast matrix above shows the exact score for every color-on-color combination in this palette.
What colors go well with the Salesforce palette?
Beyond its own four colors, #E04000, #0B37D5, #151414 extend it naturally: the complementary hue for high-energy accents, an analogous neighbor for calm transitions, and a tinted neutral for surfaces. All three are computed from this palette's hues on the color wheel.
What mood does the Salesforce palette create?
Salesforce reads as cool, calm, minimal. Saturated cyan-blue drives the personality, grounded by neutral gray — a combination that works best when the very light base gets most of the canvas.
Can I use the Salesforce color palette commercially?
Yes. Individual color values can't be copyrighted, so the Salesforce palette is free for personal, client and commercial work — websites, branding, apps, print and social content, with no attribution required.
How do I add the Salesforce palette to Tailwind or CSS?
Use the export panel on this page: CSS variables, a Tailwind config block, SCSS variables, or a Figma copy list are generated from Salesforce's exact values, including the tint and shade ramps shown above.