#3A2A1E
#6E5434
#B89868
#140E06
Background
Primary Accent
Secondary
Body Text

Navy Rum Color Palette

#3A2A1E · #6E5434 · #B89868 · #140E06

Fail
WCAG Grade
1.4:1
Contrast Ratio
880
Saves
2,380
AI Copies
AI Prompt

Use #3A2A1E as the background. Use #6E5434 as the primary accent. Use #B89868 as secondary. Use #140E06 as body text/supporting color. Palette mood: Navy Rum — bold, nautical, historic.

Hex Codes, RGB & CMYK Color Values

Technical breakdown for the Navy Rum color scheme. Use these values for web design (HEX/RGB), print projects (CMYK), or specialized design software (HSL).

Swatch Design Role HEX RGB CMYK HSL
Background
Luminance: 2.6%
58, 42, 30 0%, 28%, 48%, 77% 26°, 32%, 17%
Primary Accent
Luminance: 9.9%
110, 84, 52 0%, 24%, 53%, 57% 33°, 36%, 32%
Secondary
Luminance: 33.6%
184, 152, 104 0%, 17%, 43%, 28% 36°, 36%, 56%
Body Text
Luminance: 0.5%
20, 14, 6 0%, 30%, 70%, 92% 34°, 54%, 5%

Navy Rum Tints & Shades

Hover states, borders and elevation need lighter and darker steps of your base colors. Here are computed tints and shades for every color in the Navy Rum palette — click any swatch to copy its hex.

#3A2A1E gently saturated orange
#6E5434 gently saturated orange
#B89868 gently saturated orange
#140E06 gently saturated orange

Navy Rum Palette Contrast Matrix (WCAG 2.1)

Every color tested as text on every other color as background. Body copy needs 4.5:1 (AA), large text and UI components 3:1. AAA requires 7:1.

Text on Background Preview Ratio Grade Safe For
#140E06 on #B89868
Aa Sample Text
7.06:1 AAA Body text, headings, UI
#B89868 on #140E06
Aa Sample Text
7.06:1 AAA Body text, headings, UI
#B89868 on #3A2A1E
Aa Sample Text
5.05:1 AA Body text, UI
#3A2A1E on #B89868
Aa Sample Text
5.05:1 AA Body text, UI
#140E06 on #6E5434
Aa Sample Text
2.72:1 Fail Decorative use only
#6E5434 on #140E06
Aa Sample Text
2.72:1 Fail Decorative use only
#B89868 on #6E5434
Aa Sample Text
2.59:1 Fail Decorative use only
#6E5434 on #B89868
Aa Sample Text
2.59:1 Fail Decorative use only
#6E5434 on #3A2A1E
Aa Sample Text
1.95:1 Fail Decorative use only
#3A2A1E on #6E5434
Aa Sample Text
1.95:1 Fail Decorative use only
#140E06 on #3A2A1E
Aa Sample Text
1.40:1 Fail Decorative use only
#3A2A1E on #140E06
Aa Sample Text
1.40:1 Fail Decorative use only

Navy Rum Color Psychology & Meaning

Navy rum is the dark, molasses-rich rum once issued to sailors, and this palette is the deep brown of the grog barrel and the brass of a ships lantern. It feels rugged and storied, the color of the sea carried in a bottle.

Color Harmony: Analogous Scheme

The Navy Rum palette is built using a analogous relationship between its hues. This ensures that even with high-contrast accents, the overall scheme feels balanced and intentional.

Hue Wheel

A analogous palette is often preferred by professional designers because it creates a calm, serene atmosphere by using neighboring colors.

History & Design Context

From 1655, the British Royal Navy issued rum daily to its sailors, a tradition that lasted over three centuries. Navy rum was blended across islands for consistency, and the daily tot became one of the great rituals of maritime history.

Best Design Use Cases

Use the deep brown for rugged surfaces, the mid amber for accents, and the pale gold for text contrast. The near-black grounds everything.

Industries This Palette Suits

Rum brands, maritime heritage, pubs, adventure travel, heritage brands.

Colors That Pair Well With Navy Rum

Need a fifth color? These three companions are computed from the palette's own hue positions on the color wheel, so they extend the scheme without breaking its harmony.

cyan-blue

directly opposite #6E5434 on the wheel — the strongest accent for CTAs and highlights when you need maximum energy

yellow

30° beside #6E5434 — a calm secondary that extends the palette without adding tension

tinted neutral

a paper-white carrying the palette's own hue — perfect for surfaces and dividers

Using Navy Rum Without Breaking Accessibility

  • Avoid #6E5434 for small UI elements on #3A2A1E — at 1.9:1 it misses the 3:1 WCAG threshold; darken it with a shade from the ramp below.
  • Don't set body copy in #140E06 on #3A2A1E — 1.4:1 fails WCAG AA; keep it for large decorative headings only.
  • Don't use #B89868 behind body text — this light tone works better for surfaces, badges and dividers than for reading areas.

How to Implement the Navy Rum Color Scheme

To use this Navy Rum color palette in your web project, you can copy the following CSS variables or Tailwind CSS configuration. These roles ensure your UI maintains accessibility and visual hierarchy.

Option 1: CSS Variables

:root { 
  /* {name} Palette - ihatecolors.com */{'
'}  --color-bg: {colors[0]};{'
'}  --color-primary: {colors[1]};{'
'}  --color-secondary: {colors[2]};{'
'}  --color-text: {colors[3]};{'
'} {'}'}

Web Design Tip

Use #3A2A1E for the main background and #6E5434 for primary buttons. This creates a high-contrast focal point.

Accessibility Note

The contrast ratio between #140E06 and #3A2A1E is 1.40:1 (Fail). Ensure your body text remains legible.

Navy Rum Palette — Frequently Asked Questions

What are the hex codes in the Navy Rum color palette?

The Navy Rum palette contains #3A2A1E, #6E5434, #B89868, #140E06. Click any swatch on this page to copy its value, or export all four at once as CSS variables, Tailwind config, SCSS or a Figma-ready list.

Is the Navy Rum color palette accessible (WCAG)?

Yes for its strongest pairings: #140E06 on #B89868 reaches 7.1:1 (AAA). For body text always keep a 4.5:1 ratio and for large UI elements 3:1 — the full contrast matrix above shows the exact score for every color-on-color combination in this palette.

What colors go well with the Navy Rum palette?

Beyond its own four colors, #395679, #65673C, #EFEDEC extend it naturally: the complementary hue for high-energy accents, an analogous neighbor for calm transitions, and a tinted neutral for surfaces. All three are computed from this palette's hues on the color wheel.

What mood does the Navy Rum palette create?

Navy Rum reads as bold, nautical, historic. Gently saturated orange drives the personality, grounded by gently saturated orange — a combination that works best when the deep base gets most of the canvas.

Can I use the Navy Rum color palette commercially?

Yes. Individual color values can't be copyrighted, so the Navy Rum palette is free for personal, client and commercial work — websites, branding, apps, print and social content, with no attribution required.

How do I add the Navy Rum palette to Tailwind or CSS?

Use the export panel on this page: CSS variables, a Tailwind config block, SCSS variables, or a Figma copy list are generated from Navy Rum's exact values, including the tint and shade ramps shown above.

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