#DA291C · #FFC72C · #FFFFFF · #27251F
Use #DA291C as the background. Use #FFC72C as the primary accent. Use #FFFFFF as secondary. Use #27251F as body text/supporting color. Palette mood: McDonald's Golden Arches — bold, joyful, appetizing.
Technical breakdown for the McDonald's Golden Arches color scheme. Use these values for web design (HEX/RGB), print projects (CMYK), or specialized design software (HSL).
| Swatch | Design Role | HEX | RGB | CMYK | HSL |
|---|---|---|---|---|---|
| Background Luminance: 16.6% | 218, 41, 28 | 0%, 81%, 87%, 15% | 4°, 77%, 48% | ||
| Primary Accent Luminance: 62.3% | 255, 199, 44 | 0%, 22%, 83%, 0% | 44°, 100%, 59% | ||
| Secondary Luminance: 100.0% | 255, 255, 255 | 0%, 0%, 0%, 0% | 0°, 0%, 100% | ||
| Body Text Luminance: 1.9% | 39, 37, 31 | 0%, 5%, 21%, 85% | 45°, 11%, 14% |
Hover states, borders and elevation need lighter and darker steps of your base colors. Here are computed tints and shades for every color in the McDonald's Golden Arches palette — click any swatch to copy its hex.
Every color tested as text on every other color as background. Body copy needs 4.5:1 (AA), large text and UI components 3:1. AAA requires 7:1.
| Text on Background | Preview | Ratio | Grade | Safe For |
|---|---|---|---|---|
| #27251F on #FFFFFF |
Aa Sample Text
| 15.32:1 | AAA | Body text, headings, UI |
| #FFFFFF on #27251F |
Aa Sample Text
| 15.32:1 | AAA | Body text, headings, UI |
| #27251F on #FFC72C |
Aa Sample Text
| 9.82:1 | AAA | Body text, headings, UI |
| #FFC72C on #27251F |
Aa Sample Text
| 9.82:1 | AAA | Body text, headings, UI |
| #FFFFFF on #DA291C |
Aa Sample Text
| 4.87:1 | AA | Body text, UI |
| #DA291C on #FFFFFF |
Aa Sample Text
| 4.87:1 | AA | Body text, UI |
| #27251F on #DA291C |
Aa Sample Text
| 3.15:1 | Fail | Large headings, UI components |
| #DA291C on #27251F |
Aa Sample Text
| 3.15:1 | Fail | Large headings, UI components |
| #FFC72C on #DA291C |
Aa Sample Text
| 3.12:1 | Fail | Large headings, UI components |
| #DA291C on #FFC72C |
Aa Sample Text
| 3.12:1 | Fail | Large headings, UI components |
| #FFFFFF on #FFC72C |
Aa Sample Text
| 1.56:1 | Fail | Decorative use only |
| #FFC72C on #FFFFFF |
Aa Sample Text
| 1.56:1 | Fail | Decorative use only |
The McDonald's Golden Arches palette is built using a custom relationship between its hues. This ensures that even with high-contrast accents, the overall scheme feels balanced and intentional.
A custom palette is often preferred by professional designers because it balances visual interest with cohesion.
Need a fifth color? These three companions are computed from the palette's own hue positions on the color wheel, so they extend the scheme without breaking its harmony.
directly opposite #FFC72C on the wheel — the strongest accent for CTAs and highlights when you need maximum energy
30° beside #FFC72C — a calm secondary that extends the palette without adding tension
a paper-white carrying the palette's own hue — perfect for surfaces and dividers
To use this McDonald's Golden Arches color palette in your web project, you can copy the following CSS variables or Tailwind CSS configuration. These roles ensure your UI maintains accessibility and visual hierarchy.
:root {
/* {name} Palette - ihatecolors.com */{'
'} --color-bg: {colors[0]};{'
'} --color-primary: {colors[1]};{'
'} --color-secondary: {colors[2]};{'
'} --color-text: {colors[3]};{'
'} {'}'}Use #DA291C for the main background and #FFC72C for primary buttons. This creates a high-contrast focal point.
The contrast ratio between #27251F and #DA291C is 3.15:1 (Fail). Ensure your body text remains legible.
The McDonald's Golden Arches palette contains #DA291C, #FFC72C, #FFFFFF, #27251F. Click any swatch on this page to copy its value, or export all four at once as CSS variables, Tailwind config, SCSS or a Figma-ready list.
Yes for its strongest pairings: #27251F on #FFFFFF reaches 15.3:1 (AAA). For body text always keep a 4.5:1 ratio and for large UI elements 3:1 — the full contrast matrix above shows the exact score for every color-on-color combination in this palette.
Beyond its own four colors, #2E66FF, #C9F538, #F1EAEA extend it naturally: the complementary hue for high-energy accents, an analogous neighbor for calm transitions, and a tinted neutral for surfaces. All three are computed from this palette's hues on the color wheel.
McDonald's Golden Arches reads as bold, joyful, appetizing. Saturated orange drives the personality, grounded by saturated red — a combination that works best when the mid-tone base gets most of the canvas.
Yes. Individual color values can't be copyrighted, so the McDonald's Golden Arches palette is free for personal, client and commercial work — websites, branding, apps, print and social content, with no attribution required.
Use the export panel on this page: CSS variables, a Tailwind config block, SCSS variables, or a Figma copy list are generated from McDonald's Golden Arches's exact values, including the tint and shade ramps shown above.