Loom Purple Color Psychology & Meaning
Loom's purple is approachable and memorable — it feels like a creative tool even though it's a communication one. The gradient sheen in their logo suggests movement and video.
#625DF5
#FFFFFF
#0F0F0F
#9B9FAD
Background
Primary Accent
Secondary
Body Text
Loom Purple
creativecalmprofessional all appbrandingcommunication
Fail
WCAG Grade
1.8:1
Contrast Ratio
2,400
Saves
6,200
AI Copies
Use #625DF5 as the background. Use #FFFFFF as the primary accent. Use #0F0F0F as secondary. Use #9B9FAD as body text/supporting color. Palette mood: Loom Purple — creative, calm, professional.
Hex Codes, RGB & CMYK Color Values
Technical breakdown for the Loom Purple color scheme. Use these values for web design (HEX/RGB), print projects (CMYK), or specialized design software (HSL).
| Swatch | Design Role | HEX | RGB | CMYK | HSL |
|---|---|---|---|---|---|
| Background Luminance: 17.0% | 98, 93, 245 | 60%, 62%, 0%, 4% | 242°, 88%, 66% | ||
| Primary Accent Luminance: 100.0% | 255, 255, 255 | 0%, 0%, 0%, 0% | 0°, 0%, 100% | ||
| Secondary Luminance: 0.5% | 15, 15, 15 | 0%, 0%, 0%, 94% | 0°, 0%, 6% | ||
| Body Text Luminance: 34.8% | 155, 159, 173 | 10%, 8%, 0%, 32% | 227°, 10%, 64% |
Color Harmony: Triadic Scheme
The Loom Purple palette is built using a triadic relationship between its hues. This ensures that even with high-contrast accents, the overall scheme feels balanced and intentional.
Hue Wheel
A triadic palette is often preferred by professional designers because it balances visual interest with cohesion.
History & Design Context
Loom launched in 2015. Their purple identity became more defined after the 2020 pandemic drove video messaging adoption and the product needed to feel premium.
Best Design Use Cases
Purple as the primary brand accent. White for product surfaces. Near-black for content. Gray for metadata, timestamps, viewer counts.
Industries This Palette Suits
Video messaging, async communication, remote work tools, SaaS.
How to Implement the Loom Purple Color Scheme
To use this Loom Purple color palette in your web project, you can copy the following CSS variables or Tailwind CSS configuration. These roles ensure your UI maintains accessibility and visual hierarchy.
Option 1: CSS Variables
:root {
/* {name} Palette - ihatecolors.com */{'
'} --color-bg: {colors[0]};{'
'} --color-primary: {colors[1]};{'
'} --color-secondary: {colors[2]};{'
'} --color-text: {colors[3]};{'
'} {'}'}Web Design Tip
Use #625DF5 for the main background and #FFFFFF for primary buttons. This creates a high-contrast focal point.
Accessibility Note
The contrast ratio between #9B9FAD and #625DF5 is 1.81:1 (Fail). Ensure your body text remains legible.