LinkedIn Color Psychology & Meaning
LinkedIn blue is professional ambition. It says: this is where careers are built. The specific shade calibrates between corporate trust and digital modernity.
#FFFFFF
#0A66C2
#1B1F23
#666666
Background
Primary Accent
Secondary
Body Text
LinkedIn Color Palette
#FFFFFF · #0A66C2 · #1B1F23 · #666666
AA
WCAG Grade
5.7:1
Contrast Ratio
2,900
Saves
7,200
AI Copies
Use #FFFFFF as the background. Use #0A66C2 as the primary accent. Use #1B1F23 as secondary. Use #666666 as body text/supporting color. Palette mood: LinkedIn — cool, calm, minimal.
Hex Codes, RGB & CMYK Color Values
Technical breakdown for the LinkedIn color scheme. Use these values for web design (HEX/RGB), print projects (CMYK), or specialized design software (HSL).
| Swatch | Design Role | HEX | RGB | CMYK | HSL |
|---|---|---|---|---|---|
| Background Luminance: 100.0% | 255, 255, 255 | 0%, 0%, 0%, 0% | 0°, 0%, 100% | ||
| Primary Accent Luminance: 13.5% | 10, 102, 194 | 95%, 47%, 0%, 24% | 210°, 90%, 40% | ||
| Secondary Luminance: 1.3% | 27, 31, 35 | 23%, 11%, 0%, 86% | 210°, 13%, 12% | ||
| Body Text Luminance: 13.3% | 102, 102, 102 | 0%, 0%, 0%, 60% | 0°, 0%, 40% |
LinkedIn Tints & Shades
Hover states, borders and elevation need lighter and darker steps of your base colors. Here are computed tints and shades for every color in the LinkedIn palette — click any swatch to copy its hex.
#FFFFFF neutral gray
#0A66C2 saturated cyan-blue
#1B1F23 muted cyan-blue
#666666 neutral gray
LinkedIn Palette Contrast Matrix (WCAG 2.1)
Every color tested as text on every other color as background. Body copy needs 4.5:1 (AA), large text and UI components 3:1. AAA requires 7:1.
| Text on Background | Preview | Ratio | Grade | Safe For |
|---|---|---|---|---|
| #1B1F23 on #FFFFFF |
Aa Sample Text
| 16.58:1 | AAA | Body text, headings, UI |
| #FFFFFF on #1B1F23 |
Aa Sample Text
| 16.58:1 | AAA | Body text, headings, UI |
| #666666 on #FFFFFF |
Aa Sample Text
| 5.74:1 | AA | Body text, UI |
| #FFFFFF on #666666 |
Aa Sample Text
| 5.74:1 | AA | Body text, UI |
| #0A66C2 on #FFFFFF |
Aa Sample Text
| 5.69:1 | AA | Body text, UI |
| #FFFFFF on #0A66C2 |
Aa Sample Text
| 5.69:1 | AA | Body text, UI |
| #1B1F23 on #0A66C2 |
Aa Sample Text
| 2.91:1 | Fail | Decorative use only |
| #0A66C2 on #1B1F23 |
Aa Sample Text
| 2.91:1 | Fail | Decorative use only |
| #666666 on #1B1F23 |
Aa Sample Text
| 2.89:1 | Fail | Decorative use only |
| #1B1F23 on #666666 |
Aa Sample Text
| 2.89:1 | Fail | Decorative use only |
| #666666 on #0A66C2 |
Aa Sample Text
| 1.01:1 | Fail | Decorative use only |
| #0A66C2 on #666666 |
Aa Sample Text
| 1.01:1 | Fail | Decorative use only |
Color Harmony: Split-Complementary Scheme
The LinkedIn palette is built using a split-complementary relationship between its hues. This ensures that even with high-contrast accents, the overall scheme feels balanced and intentional.
Hue Wheel
A split-complementary palette is often preferred by professional designers because it balances visual interest with cohesion.
History & Design Context
LinkedIn launched 2003. The blue palette has remained remarkably consistent — it is now the most recognized color for professional networking globally.
Best Design Use Cases
Blue for all interactive elements and professional credentialing. White surfaces only. Never use in casual contexts — maintain the professional register.
Industries This Palette Suits
Professional networking, B2B, recruiting, corporate.
Colors That Pair Well With LinkedIn
Need a fifth color? These three companions are computed from the palette's own hue positions on the color wheel, so they extend the scheme without breaking its harmony.
orange
directly opposite #0A66C2 on the wheel — the strongest accent for CTAs and highlights when you need maximum energy
blue
30° beside #0A66C2 — a calm secondary that extends the palette without adding tension
tinted neutral
a ink-black carrying the palette's own hue — perfect for surfaces and dividers
Using LinkedIn Without Breaking Accessibility
- Use #0A66C2 for buttons and links — it scores 5.7:1 against the #FFFFFF background (above the 3:1 UI-components threshold).
- Set body text in #666666 — 5.7:1 against #FFFFFF passes WCAG AA (AA) for long-form reading.
- Let #1B1F23 carry sidebars, cards and footers — at a deep lightness it separates zones without stealing focus from #0A66C2.
How to Implement the LinkedIn Color Scheme
To use this LinkedIn color palette in your web project, you can copy the following CSS variables or Tailwind CSS configuration. These roles ensure your UI maintains accessibility and visual hierarchy.
Option 1: CSS Variables
:root {
/* {name} Palette - ihatecolors.com */{'
'} --color-bg: {colors[0]};{'
'} --color-primary: {colors[1]};{'
'} --color-secondary: {colors[2]};{'
'} --color-text: {colors[3]};{'
'} {'}'}Web Design Tip
Use #FFFFFF for the main background and #0A66C2 for primary buttons. This creates a high-contrast focal point.
Accessibility Note
The contrast ratio between #666666 and #FFFFFF is 5.74:1 (AA). Ensure your body text remains legible.
LinkedIn Palette — Frequently Asked Questions
What are the hex codes in the LinkedIn color palette?
The LinkedIn palette contains #FFFFFF, #0A66C2, #1B1F23, #666666. Click any swatch on this page to copy its value, or export all four at once as CSS variables, Tailwind config, SCSS or a Figma-ready list.
Is the LinkedIn color palette accessible (WCAG)?
Yes for its strongest pairings: #1B1F23 on #FFFFFF reaches 16.6:1 (AAA). For body text always keep a 4.5:1 ratio and for large UI elements 3:1 — the full contrast matrix above shows the exact score for every color-on-color combination in this palette.
What colors go well with the LinkedIn palette?
Beyond its own four colors, #C2660A, #1414B8, #151414 extend it naturally: the complementary hue for high-energy accents, an analogous neighbor for calm transitions, and a tinted neutral for surfaces. All three are computed from this palette's hues on the color wheel.
What mood does the LinkedIn palette create?
LinkedIn reads as cool, calm, minimal. Saturated cyan-blue drives the personality, grounded by neutral gray — a combination that works best when the very light base gets most of the canvas.
Can I use the LinkedIn color palette commercially?
Yes. Individual color values can't be copyrighted, so the LinkedIn palette is free for personal, client and commercial work — websites, branding, apps, print and social content, with no attribution required.
How do I add the LinkedIn palette to Tailwind or CSS?
Use the export panel on this page: CSS variables, a Tailwind config block, SCSS variables, or a Figma copy list are generated from LinkedIn's exact values, including the tint and shade ramps shown above.