Denim Fade Color Palette
#E7E8E9 · #4A5690 · #2F3768 · #131630
Use #E7E8E9 as the background. Use #4A5690 as the primary accent. Use #2F3768 as secondary. Use #131630 as body text/supporting color. Palette mood: Denim Fade — cool, mono, pastel, vintage, moody.
Hex Codes, RGB & CMYK Color Values
Technical breakdown for the Denim Fade color scheme. Use these values for web design (HEX/RGB), print projects (CMYK), or specialized design software (HSL).
| Swatch | Design Role | HEX | RGB | CMYK | HSL |
|---|---|---|---|---|---|
| Background Luminance: 80.6% | 231, 232, 233 | 1%, 0%, 0%, 9% | 210°, 4%, 91% | ||
| Primary Accent Luminance: 10.1% | 74, 86, 144 | 49%, 40%, 0%, 44% | 230°, 32%, 43% | ||
| Secondary Luminance: 4.3% | 47, 55, 104 | 55%, 47%, 0%, 59% | 232°, 38%, 30% | ||
| Body Text Luminance: 0.9% | 19, 22, 48 | 60%, 54%, 0%, 81% | 234°, 43%, 13% |
Denim Fade Tints & Shades
Hover states, borders and elevation need lighter and darker steps of your base colors. Here are computed tints and shades for every color in the Denim Fade palette — click any swatch to copy its hex.
Denim Fade Palette Contrast Matrix (WCAG 2.1)
Every color tested as text on every other color as background. Body copy needs 4.5:1 (AA), large text and UI components 3:1. AAA requires 7:1.
| Text on Background | Preview | Ratio | Grade | Safe For |
|---|---|---|---|---|
| #131630 on #E7E8E9 |
Aa Sample Text
| 14.44:1 | AAA | Body text, headings, UI |
| #E7E8E9 on #131630 |
Aa Sample Text
| 14.44:1 | AAA | Body text, headings, UI |
| #2F3768 on #E7E8E9 |
Aa Sample Text
| 9.17:1 | AAA | Body text, headings, UI |
| #E7E8E9 on #2F3768 |
Aa Sample Text
| 9.17:1 | AAA | Body text, headings, UI |
| #4A5690 on #E7E8E9 |
Aa Sample Text
| 5.66:1 | AA | Body text, UI |
| #E7E8E9 on #4A5690 |
Aa Sample Text
| 5.66:1 | AA | Body text, UI |
| #131630 on #4A5690 |
Aa Sample Text
| 2.55:1 | Fail | Decorative use only |
| #4A5690 on #131630 |
Aa Sample Text
| 2.55:1 | Fail | Decorative use only |
| #2F3768 on #4A5690 |
Aa Sample Text
| 1.62:1 | Fail | Decorative use only |
| #4A5690 on #2F3768 |
Aa Sample Text
| 1.62:1 | Fail | Decorative use only |
| #131630 on #2F3768 |
Aa Sample Text
| 1.58:1 | Fail | Decorative use only |
| #2F3768 on #131630 |
Aa Sample Text
| 1.58:1 | Fail | Decorative use only |
Color Harmony: Analogous Scheme
The Denim Fade palette is built using a analogous relationship between its hues. This ensures that even with high-contrast accents, the overall scheme feels balanced and intentional.
A analogous palette is often preferred by professional designers because it creates a calm, serene atmosphere by using neighboring colors.
History & Design Context
Best Design Use Cases
Industries This Palette Suits
Colors That Pair Well With Denim Fade
Need a fifth color? These three companions are computed from the palette's own hue positions on the color wheel, so they extend the scheme without breaking its harmony.
directly opposite #4A5690 on the wheel — the strongest accent for CTAs and highlights when you need maximum energy
30° beside #4A5690 — a calm secondary that extends the palette without adding tension
a ink-black carrying the palette's own hue — perfect for surfaces and dividers
Using Denim Fade Without Breaking Accessibility
- Use #4A5690 for buttons and links — it scores 5.7:1 against the #E7E8E9 background (above the 3:1 UI-components threshold).
- Set body text in #131630 — 14.4:1 against #E7E8E9 passes WCAG AA (AAA) for long-form reading.
- Let #2F3768 carry sidebars, cards and footers — at a mid lightness it separates zones without stealing focus from #4A5690.
How to Implement the Denim Fade Color Scheme
To use this Denim Fade color palette in your web project, you can copy the following CSS variables or Tailwind CSS configuration. These roles ensure your UI maintains accessibility and visual hierarchy.
Option 1: CSS Variables
:root {
/* {name} Palette - ihatecolors.com */{'
'} --color-bg: {colors[0]};{'
'} --color-primary: {colors[1]};{'
'} --color-secondary: {colors[2]};{'
'} --color-text: {colors[3]};{'
'} {'}'} Web Design Tip
Use #E7E8E9 for the main background and #4A5690 for primary buttons. This creates a high-contrast focal point.
Accessibility Note
The contrast ratio between #131630 and #E7E8E9 is 14.44:1 (AAA). Ensure your body text remains legible.
Denim Fade Palette — Frequently Asked Questions
What are the hex codes in the Denim Fade color palette?
The Denim Fade palette contains #E7E8E9, #4A5690, #2F3768, #131630. Click any swatch on this page to copy its value, or export all four at once as CSS variables, Tailwind config, SCSS or a Figma-ready list.
Is the Denim Fade color palette accessible (WCAG)?
Yes for its strongest pairings: #131630 on #E7E8E9 reaches 14.4:1 (AAA). For body text always keep a 4.5:1 ratio and for large UI elements 3:1 — the full contrast matrix above shows the exact score for every color-on-color combination in this palette.
What colors go well with the Denim Fade palette?
Beyond its own four colors, #91854B, #665686, #141415 extend it naturally: the complementary hue for high-energy accents, an analogous neighbor for calm transitions, and a tinted neutral for surfaces. All three are computed from this palette's hues on the color wheel.
What mood does the Denim Fade palette create?
Denim Fade reads as cool, mono, pastel. Gently saturated blue drives the personality, grounded by neutral gray — a combination that works best when the very light base gets most of the canvas.
Can I use the Denim Fade color palette commercially?
Yes. Individual color values can't be copyrighted, so the Denim Fade palette is free for personal, client and commercial work — websites, branding, apps, print and social content, with no attribution required.
How do I add the Denim Fade palette to Tailwind or CSS?
Use the export panel on this page: CSS variables, a Tailwind config block, SCSS variables, or a Figma copy list are generated from Denim Fade's exact values, including the tint and shade ramps shown above.