HubSpot Color Psychology & Meaning
HubSpot's coral-orange signals approachability in the often-intimidating world of enterprise software. It says: inbound marketing should feel human.
#FFFFFF
#FF7A59
#2D3748
#718096
Background
Primary Accent
Secondary
Body Text
HubSpot Color Palette
#FFFFFF · #FF7A59 · #2D3748 · #718096
Fail
WCAG Grade
4.0:1
Contrast Ratio
2,400
Saves
6,100
AI Copies
Use #FFFFFF as the background. Use #FF7A59 as the primary accent. Use #2D3748 as secondary. Use #718096 as body text/supporting color. Palette mood: HubSpot — warm, calm, cool.
Hex Codes, RGB & CMYK Color Values
Technical breakdown for the HubSpot color scheme. Use these values for web design (HEX/RGB), print projects (CMYK), or specialized design software (HSL).
| Swatch | Design Role | HEX | RGB | CMYK | HSL |
|---|---|---|---|---|---|
| Background Luminance: 100.0% | 255, 255, 255 | 0%, 0%, 0%, 0% | 0°, 0%, 100% | ||
| Primary Accent Luminance: 35.9% | 255, 122, 89 | 0%, 52%, 65%, 0% | 12°, 100%, 67% | ||
| Secondary Luminance: 3.8% | 45, 55, 72 | 37%, 24%, 0%, 72% | 218°, 23%, 23% | ||
| Body Text Luminance: 21.2% | 113, 128, 150 | 25%, 15%, 0%, 41% | 216°, 15%, 52% |
HubSpot Tints & Shades
Hover states, borders and elevation need lighter and darker steps of your base colors. Here are computed tints and shades for every color in the HubSpot palette — click any swatch to copy its hex.
#FFFFFF neutral gray
#FF7A59 saturated red
#2D3748 muted blue
#718096 muted blue
HubSpot Palette Contrast Matrix (WCAG 2.1)
Every color tested as text on every other color as background. Body copy needs 4.5:1 (AA), large text and UI components 3:1. AAA requires 7:1.
| Text on Background | Preview | Ratio | Grade | Safe For |
|---|---|---|---|---|
| #2D3748 on #FFFFFF |
Aa Sample Text
| 11.99:1 | AAA | Body text, headings, UI |
| #FFFFFF on #2D3748 |
Aa Sample Text
| 11.99:1 | AAA | Body text, headings, UI |
| #2D3748 on #FF7A59 |
Aa Sample Text
| 4.67:1 | AA | Body text, UI |
| #FF7A59 on #2D3748 |
Aa Sample Text
| 4.67:1 | AA | Body text, UI |
| #718096 on #FFFFFF |
Aa Sample Text
| 4.02:1 | Fail | Large headings, UI components |
| #FFFFFF on #718096 |
Aa Sample Text
| 4.02:1 | Fail | Large headings, UI components |
| #718096 on #2D3748 |
Aa Sample Text
| 2.99:1 | Fail | Decorative use only |
| #2D3748 on #718096 |
Aa Sample Text
| 2.99:1 | Fail | Decorative use only |
| #FF7A59 on #FFFFFF |
Aa Sample Text
| 2.57:1 | Fail | Decorative use only |
| #FFFFFF on #FF7A59 |
Aa Sample Text
| 2.57:1 | Fail | Decorative use only |
| #718096 on #FF7A59 |
Aa Sample Text
| 1.56:1 | Fail | Decorative use only |
| #FF7A59 on #718096 |
Aa Sample Text
| 1.56:1 | Fail | Decorative use only |
Color Harmony: Split-Complementary Scheme
The HubSpot palette is built using a split-complementary relationship between its hues. This ensures that even with high-contrast accents, the overall scheme feels balanced and intentional.
Hue Wheel
A split-complementary palette is often preferred by professional designers because it balances visual interest with cohesion.
History & Design Context
HubSpot launched 2006. The orange was chosen to stand out from the blue-heavy enterprise software landscape. It became synonymous with inbound marketing.
Best Design Use Cases
Coral for primary CTAs and brand moments. Dark slate for navigation and content. Gray for secondary information.
Industries This Palette Suits
Marketing software, CRM, sales tools, B2B SaaS.
Colors That Pair Well With HubSpot
Need a fifth color? These three companions are computed from the palette's own hue positions on the color wheel, so they extend the scheme without breaking its harmony.
cyan-blue
directly opposite #FF7A59 on the wheel — the strongest accent for CTAs and highlights when you need maximum energy
orange
30° beside #FF7A59 — a calm secondary that extends the palette without adding tension
tinted neutral
a ink-black carrying the palette's own hue — perfect for surfaces and dividers
Using HubSpot Without Breaking Accessibility
- Avoid #FF7A59 for small UI elements on #FFFFFF — at 2.6:1 it misses the 3:1 WCAG threshold; darken it with a shade from the ramp below.
- Don't set body copy in #718096 on #FFFFFF — 4.0:1 fails WCAG AA; keep it for large decorative headings only.
- Let #2D3748 carry sidebars, cards and footers — at a deep lightness it separates zones without stealing focus from #FF7A59.
How to Implement the HubSpot Color Scheme
To use this HubSpot color palette in your web project, you can copy the following CSS variables or Tailwind CSS configuration. These roles ensure your UI maintains accessibility and visual hierarchy.
Option 1: CSS Variables
:root {
/* {name} Palette - ihatecolors.com */{'
'} --color-bg: {colors[0]};{'
'} --color-primary: {colors[1]};{'
'} --color-secondary: {colors[2]};{'
'} --color-text: {colors[3]};{'
'} {'}'}Web Design Tip
Use #FFFFFF for the main background and #FF7A59 for primary buttons. This creates a high-contrast focal point.
Accessibility Note
The contrast ratio between #718096 and #FFFFFF is 4.02:1 (Fail). Ensure your body text remains legible.
HubSpot Palette — Frequently Asked Questions
What are the hex codes in the HubSpot color palette?
The HubSpot palette contains #FFFFFF, #FF7A59, #2D3748, #718096. Click any swatch on this page to copy its value, or export all four at once as CSS variables, Tailwind config, SCSS or a Figma-ready list.
Is the HubSpot color palette accessible (WCAG)?
Yes for its strongest pairings: #2D3748 on #FFFFFF reaches 12.0:1 (AAA). For body text always keep a 4.5:1 ratio and for large UI elements 3:1 — the full contrast matrix above shows the exact score for every color-on-color combination in this palette.
What colors go well with the HubSpot palette?
Beyond its own four colors, #57DDFF, #F7C95F, #151414 extend it naturally: the complementary hue for high-energy accents, an analogous neighbor for calm transitions, and a tinted neutral for surfaces. All three are computed from this palette's hues on the color wheel.
What mood does the HubSpot palette create?
HubSpot reads as warm, calm, cool. Saturated red drives the personality, grounded by neutral gray — a combination that works best when the very light base gets most of the canvas.
Can I use the HubSpot color palette commercially?
Yes. Individual color values can't be copyrighted, so the HubSpot palette is free for personal, client and commercial work — websites, branding, apps, print and social content, with no attribution required.
How do I add the HubSpot palette to Tailwind or CSS?
Use the export panel on this page: CSS variables, a Tailwind config block, SCSS variables, or a Figma copy list are generated from HubSpot's exact values, including the tint and shade ramps shown above.