#F5821F
#E31C79
#6E2B4F
#FFFFFF
Background
Primary Accent
Secondary
Body Text

Dunkin' Orange & Pink Color Palette

#F5821F · #E31C79 · #6E2B4F · #FFFFFF

Fail
WCAG Grade
2.6:1
Contrast Ratio
520
Saves
1,600
AI Copies
AI Prompt

Use #F5821F as the background. Use #E31C79 as the primary accent. Use #6E2B4F as secondary. Use #FFFFFF as body text/supporting color. Palette mood: Dunkin' Orange & Pink — warm, playful, energetic.

Hex Codes, RGB & CMYK Color Values

Technical breakdown for the Dunkin' Orange & Pink color scheme. Use these values for web design (HEX/RGB), print projects (CMYK), or specialized design software (HSL).

Swatch Design Role HEX RGB CMYK HSL
Background
Luminance: 35.5%
245, 130, 31 0%, 47%, 87%, 4% 28°, 91%, 54%
Primary Accent
Luminance: 18.5%
227, 28, 121 0%, 88%, 47%, 11% 332°, 78%, 50%
Secondary
Luminance: 5.6%
110, 43, 79 0%, 61%, 28%, 57% 328°, 44%, 30%
Body Text
Luminance: 100.0%
255, 255, 255 0%, 0%, 0%, 0% 0°, 0%, 100%

Dunkin' Orange & Pink Tints & Shades

Hover states, borders and elevation need lighter and darker steps of your base colors. Here are computed tints and shades for every color in the Dunkin' Orange & Pink palette — click any swatch to copy its hex.

#F5821F saturated orange
#E31C79 saturated rose-red
#6E2B4F gently saturated magenta
#FFFFFF neutral gray

Dunkin' Orange & Pink Palette Contrast Matrix (WCAG 2.1)

Every color tested as text on every other color as background. Body copy needs 4.5:1 (AA), large text and UI components 3:1. AAA requires 7:1.

Text on Background Preview Ratio Grade Safe For
#FFFFFF on #6E2B4F
Aa Sample Text
9.90:1 AAA Body text, headings, UI
#6E2B4F on #FFFFFF
Aa Sample Text
9.90:1 AAA Body text, headings, UI
#FFFFFF on #E31C79
Aa Sample Text
4.46:1 Fail Large headings, UI components
#E31C79 on #FFFFFF
Aa Sample Text
4.46:1 Fail Large headings, UI components
#6E2B4F on #F5821F
Aa Sample Text
3.82:1 Fail Large headings, UI components
#F5821F on #6E2B4F
Aa Sample Text
3.82:1 Fail Large headings, UI components
#FFFFFF on #F5821F
Aa Sample Text
2.59:1 Fail Decorative use only
#F5821F on #FFFFFF
Aa Sample Text
2.59:1 Fail Decorative use only
#6E2B4F on #E31C79
Aa Sample Text
2.22:1 Fail Decorative use only
#E31C79 on #6E2B4F
Aa Sample Text
2.22:1 Fail Decorative use only
#E31C79 on #F5821F
Aa Sample Text
1.72:1 Fail Decorative use only
#F5821F on #E31C79
Aa Sample Text
1.72:1 Fail Decorative use only

Dunkin' Orange & Pink Color Psychology & Meaning

Dunkin' pairs a coffee-warm orange with a bold berry pink — an unusual, instantly memorable combination that reads as friendly and fast. The pink adds a dessert-like sweetness the browns of older coffee branding avoided.

Color Harmony: Triadic Scheme

The Dunkin' Orange & Pink palette is built using a triadic relationship between its hues. This ensures that even with high-contrast accents, the overall scheme feels balanced and intentional.

Hue Wheel

A triadic palette is often preferred by professional designers because it balances visual interest with cohesion.

History & Design Context

The 2019 rebrand dropped "Donuts" from the name and introduced the pink-orange system to signal a beverage-forward, modern identity. It was a calculated move to feel less retro-doughnut and more everyday coffee culture.

Best Design Use Cases

Orange dominates cups, signage, and primary actions. Pink is the distinctive secondary — loyalty, seasonal menus, playful accents. Deep plum-brown carries readable text. White keeps the bright pair from overwhelming.

Industries This Palette Suits

Coffee and cafe chains, quick-service restaurants, beverage retail, franchising, seasonal campaigns.

Colors That Pair Well With Dunkin' Orange & Pink

Need a fifth color? These three companions are computed from the palette's own hue positions on the color wheel, so they extend the scheme without breaking its harmony.

teal

directly opposite #E31C79 on the wheel — the strongest accent for CTAs and highlights when you need maximum energy

red

30° beside #E31C79 — a calm secondary that extends the palette without adding tension

tinted neutral

a ink-black carrying the palette's own hue — perfect for surfaces and dividers

Using Dunkin' Orange & Pink Without Breaking Accessibility

  • Avoid #E31C79 for small UI elements on #F5821F — at 1.7:1 it misses the 3:1 WCAG threshold; darken it with a shade from the ramp below.
  • Don't set body copy in #FFFFFF on #F5821F — 2.6:1 fails WCAG AA; keep it for large decorative headings only.
  • Let #6E2B4F carry sidebars, cards and footers — at a mid lightness it separates zones without stealing focus from #E31C79.

How to Implement the Dunkin' Orange & Pink Color Scheme

To use this Dunkin' Orange & Pink color palette in your web project, you can copy the following CSS variables or Tailwind CSS configuration. These roles ensure your UI maintains accessibility and visual hierarchy.

Option 1: CSS Variables

:root { 
  /* {name} Palette - ihatecolors.com */{'
'}  --color-bg: {colors[0]};{'
'}  --color-primary: {colors[1]};{'
'}  --color-secondary: {colors[2]};{'
'}  --color-text: {colors[3]};{'
'} {'}'}

Web Design Tip

Use #F5821F for the main background and #E31C79 for primary buttons. This creates a high-contrast focal point.

Accessibility Note

The contrast ratio between #FFFFFF and #F5821F is 2.59:1 (Fail). Ensure your body text remains legible.

Dunkin' Orange & Pink Palette — Frequently Asked Questions

What are the hex codes in the Dunkin' Orange & Pink color palette?

The Dunkin' Orange & Pink palette contains #F5821F, #E31C79, #6E2B4F, #FFFFFF. Click any swatch on this page to copy its value, or export all four at once as CSS variables, Tailwind config, SCSS or a Figma-ready list.

Is the Dunkin' Orange & Pink color palette accessible (WCAG)?

Yes for its strongest pairings: #FFFFFF on #6E2B4F reaches 9.9:1 (AAA). For body text always keep a 4.5:1 ratio and for large UI elements 3:1 — the full contrast matrix above shows the exact score for every color-on-color combination in this palette.

What colors go well with the Dunkin' Orange & Pink palette?

Beyond its own four colors, #1CE386, #D62F29, #191410 extend it naturally: the complementary hue for high-energy accents, an analogous neighbor for calm transitions, and a tinted neutral for surfaces. All three are computed from this palette's hues on the color wheel.

What mood does the Dunkin' Orange & Pink palette create?

Dunkin' Orange & Pink reads as warm, playful, energetic. Saturated rose-red drives the personality, grounded by saturated orange — a combination that works best when the mid-tone base gets most of the canvas.

Can I use the Dunkin' Orange & Pink color palette commercially?

Yes. Individual color values can't be copyrighted, so the Dunkin' Orange & Pink palette is free for personal, client and commercial work — websites, branding, apps, print and social content, with no attribution required.

How do I add the Dunkin' Orange & Pink palette to Tailwind or CSS?

Use the export panel on this page: CSS variables, a Tailwind config block, SCSS variables, or a Figma copy list are generated from Dunkin' Orange & Pink's exact values, including the tint and shade ramps shown above.

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