#C81E2E
#E8585C
#F0B0A8
#3A060A
Background
Primary Accent
Secondary
Body Text

Campari Bitter Color Palette

#C81E2E · #E8585C · #F0B0A8 · #3A060A

Fail
WCAG Grade
3.0:1
Contrast Ratio
1,130
Saves
3,080
AI Copies
AI Prompt

Use #C81E2E as the background. Use #E8585C as the primary accent. Use #F0B0A8 as secondary. Use #3A060A as body text/supporting color. Palette mood: Campari Bitter — bold, bitter, iconic.

Hex Codes, RGB & CMYK Color Values

Technical breakdown for the Campari Bitter color scheme. Use these values for web design (HEX/RGB), print projects (CMYK), or specialized design software (HSL).

Swatch Design Role HEX RGB CMYK HSL
Background
Luminance: 13.4%
200, 30, 46 0%, 85%, 77%, 22% 354°, 74%, 45%
Primary Accent
Luminance: 24.9%
232, 88, 92 0%, 62%, 60%, 9% 358°, 76%, 63%
Secondary
Luminance: 52.4%
240, 176, 168 0%, 27%, 30%, 6% 7°, 71%, 80%
Body Text
Luminance: 1.1%
58, 6, 10 0%, 90%, 83%, 77% 355°, 81%, 13%

Campari Bitter Tints & Shades

Hover states, borders and elevation need lighter and darker steps of your base colors. Here are computed tints and shades for every color in the Campari Bitter palette — click any swatch to copy its hex.

#C81E2E saturated rose-red
#E8585C saturated rose-red
#F0B0A8 saturated red
#3A060A saturated rose-red

Campari Bitter Palette Contrast Matrix (WCAG 2.1)

Every color tested as text on every other color as background. Body copy needs 4.5:1 (AA), large text and UI components 3:1. AAA requires 7:1.

Text on Background Preview Ratio Grade Safe For
#3A060A on #F0B0A8
Aa Sample Text
9.49:1 AAA Body text, headings, UI
#F0B0A8 on #3A060A
Aa Sample Text
9.49:1 AAA Body text, headings, UI
#3A060A on #E8585C
Aa Sample Text
4.94:1 AA Body text, UI
#E8585C on #3A060A
Aa Sample Text
4.94:1 AA Body text, UI
#F0B0A8 on #C81E2E
Aa Sample Text
3.12:1 Fail Large headings, UI components
#C81E2E on #F0B0A8
Aa Sample Text
3.12:1 Fail Large headings, UI components
#3A060A on #C81E2E
Aa Sample Text
3.04:1 Fail Large headings, UI components
#C81E2E on #3A060A
Aa Sample Text
3.04:1 Fail Large headings, UI components
#F0B0A8 on #E8585C
Aa Sample Text
1.92:1 Fail Decorative use only
#E8585C on #F0B0A8
Aa Sample Text
1.92:1 Fail Decorative use only
#E8585C on #C81E2E
Aa Sample Text
1.62:1 Fail Decorative use only
#C81E2E on #E8585C
Aa Sample Text
1.62:1 Fail Decorative use only

Campari Bitter Color Psychology & Meaning

Campari is the bitter red aperitif of Italy, and this palette is its unmistakable crimson, the color of aperitivo hour in Milan. It feels confident and adult, the color of a drink that makes bitterness a pleasure.

Color Harmony: Triadic Scheme

The Campari Bitter palette is built using a triadic relationship between its hues. This ensures that even with high-contrast accents, the overall scheme feels balanced and intentional.

Hue Wheel

A triadic palette is often preferred by professional designers because it balances visual interest with cohesion.

History & Design Context

Campari was created in 1860 by Gaspare Campari in Novara, Italy, and its secret herbal recipe remains unchanged. The brand became a symbol of Italian style, especially through the posters of Fortunato Depero in the 1920s.

Best Design Use Cases

Use the bitter red for bold surfaces, the bright crimson for accents, and the pale rose for text contrast. The deep red grounds everything.

Industries This Palette Suits

Aperitif brands, Italian restaurants, advertising heritage, nightlife, design.

Colors That Pair Well With Campari Bitter

Need a fifth color? These three companions are computed from the palette's own hue positions on the color wheel, so they extend the scheme without breaking its harmony.

teal

directly opposite #E8585C on the wheel — the strongest accent for CTAs and highlights when you need maximum energy

orange

30° beside #E8585C — a calm secondary that extends the palette without adding tension

tinted neutral

a paper-white carrying the palette's own hue — perfect for surfaces and dividers

Using Campari Bitter Without Breaking Accessibility

  • Avoid #E8585C for small UI elements on #C81E2E — at 1.6:1 it misses the 3:1 WCAG threshold; darken it with a shade from the ramp below.
  • Don't set body copy in #3A060A on #C81E2E — 3.0:1 fails WCAG AA; keep it for large decorative headings only.
  • Don't use #F0B0A8 behind body text — this light tone works better for surfaces, badges and dividers than for reading areas.

How to Implement the Campari Bitter Color Scheme

To use this Campari Bitter color palette in your web project, you can copy the following CSS variables or Tailwind CSS configuration. These roles ensure your UI maintains accessibility and visual hierarchy.

Option 1: CSS Variables

:root { 
  /* {name} Palette - ihatecolors.com */{'
'}  --color-bg: {colors[0]};{'
'}  --color-primary: {colors[1]};{'
'}  --color-secondary: {colors[2]};{'
'}  --color-text: {colors[3]};{'
'} {'}'}

Web Design Tip

Use #C81E2E for the main background and #E8585C for primary buttons. This creates a high-contrast focal point.

Accessibility Note

The contrast ratio between #3A060A and #C81E2E is 3.04:1 (Fail). Ensure your body text remains legible.

Campari Bitter Palette — Frequently Asked Questions

What are the hex codes in the Campari Bitter color palette?

The Campari Bitter palette contains #C81E2E, #E8585C, #F0B0A8, #3A060A. Click any swatch on this page to copy its value, or export all four at once as CSS variables, Tailwind config, SCSS or a Figma-ready list.

Is the Campari Bitter color palette accessible (WCAG)?

Yes for its strongest pairings: #3A060A on #F0B0A8 reaches 9.5:1 (AAA). For body text always keep a 4.5:1 ratio and for large UI elements 3:1 — the full contrast matrix above shows the exact score for every color-on-color combination in this palette.

What colors go well with the Campari Bitter palette?

Beyond its own four colors, #59E8E4, #DF9C62, #F0EAEB extend it naturally: the complementary hue for high-energy accents, an analogous neighbor for calm transitions, and a tinted neutral for surfaces. All three are computed from this palette's hues on the color wheel.

What mood does the Campari Bitter palette create?

Campari Bitter reads as bold, bitter, iconic. Saturated rose-red drives the personality, grounded by saturated rose-red — a combination that works best when the mid-tone base gets most of the canvas.

Can I use the Campari Bitter color palette commercially?

Yes. Individual color values can't be copyrighted, so the Campari Bitter palette is free for personal, client and commercial work — websites, branding, apps, print and social content, with no attribution required.

How do I add the Campari Bitter palette to Tailwind or CSS?

Use the export panel on this page: CSS variables, a Tailwind config block, SCSS variables, or a Figma copy list are generated from Campari Bitter's exact values, including the tint and shade ramps shown above.

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