Campari Bitter Color Palette
#C81E2E · #E8585C · #F0B0A8 · #3A060A
Use #C81E2E as the background. Use #E8585C as the primary accent. Use #F0B0A8 as secondary. Use #3A060A as body text/supporting color. Palette mood: Campari Bitter — bold, bitter, iconic.
Hex Codes, RGB & CMYK Color Values
Technical breakdown for the Campari Bitter color scheme. Use these values for web design (HEX/RGB), print projects (CMYK), or specialized design software (HSL).
| Swatch | Design Role | HEX | RGB | CMYK | HSL |
|---|---|---|---|---|---|
| Background Luminance: 13.4% | 200, 30, 46 | 0%, 85%, 77%, 22% | 354°, 74%, 45% | ||
| Primary Accent Luminance: 24.9% | 232, 88, 92 | 0%, 62%, 60%, 9% | 358°, 76%, 63% | ||
| Secondary Luminance: 52.4% | 240, 176, 168 | 0%, 27%, 30%, 6% | 7°, 71%, 80% | ||
| Body Text Luminance: 1.1% | 58, 6, 10 | 0%, 90%, 83%, 77% | 355°, 81%, 13% |
Campari Bitter Tints & Shades
Hover states, borders and elevation need lighter and darker steps of your base colors. Here are computed tints and shades for every color in the Campari Bitter palette — click any swatch to copy its hex.
Campari Bitter Palette Contrast Matrix (WCAG 2.1)
Every color tested as text on every other color as background. Body copy needs 4.5:1 (AA), large text and UI components 3:1. AAA requires 7:1.
| Text on Background | Preview | Ratio | Grade | Safe For |
|---|---|---|---|---|
| #3A060A on #F0B0A8 |
Aa Sample Text
| 9.49:1 | AAA | Body text, headings, UI |
| #F0B0A8 on #3A060A |
Aa Sample Text
| 9.49:1 | AAA | Body text, headings, UI |
| #3A060A on #E8585C |
Aa Sample Text
| 4.94:1 | AA | Body text, UI |
| #E8585C on #3A060A |
Aa Sample Text
| 4.94:1 | AA | Body text, UI |
| #F0B0A8 on #C81E2E |
Aa Sample Text
| 3.12:1 | Fail | Large headings, UI components |
| #C81E2E on #F0B0A8 |
Aa Sample Text
| 3.12:1 | Fail | Large headings, UI components |
| #3A060A on #C81E2E |
Aa Sample Text
| 3.04:1 | Fail | Large headings, UI components |
| #C81E2E on #3A060A |
Aa Sample Text
| 3.04:1 | Fail | Large headings, UI components |
| #F0B0A8 on #E8585C |
Aa Sample Text
| 1.92:1 | Fail | Decorative use only |
| #E8585C on #F0B0A8 |
Aa Sample Text
| 1.92:1 | Fail | Decorative use only |
| #E8585C on #C81E2E |
Aa Sample Text
| 1.62:1 | Fail | Decorative use only |
| #C81E2E on #E8585C |
Aa Sample Text
| 1.62:1 | Fail | Decorative use only |
Color Harmony: Triadic Scheme
The Campari Bitter palette is built using a triadic relationship between its hues. This ensures that even with high-contrast accents, the overall scheme feels balanced and intentional.
A triadic palette is often preferred by professional designers because it balances visual interest with cohesion.
History & Design Context
Best Design Use Cases
Industries This Palette Suits
Colors That Pair Well With Campari Bitter
Need a fifth color? These three companions are computed from the palette's own hue positions on the color wheel, so they extend the scheme without breaking its harmony.
directly opposite #E8585C on the wheel — the strongest accent for CTAs and highlights when you need maximum energy
30° beside #E8585C — a calm secondary that extends the palette without adding tension
a paper-white carrying the palette's own hue — perfect for surfaces and dividers
Using Campari Bitter Without Breaking Accessibility
- Avoid #E8585C for small UI elements on #C81E2E — at 1.6:1 it misses the 3:1 WCAG threshold; darken it with a shade from the ramp below.
- Don't set body copy in #3A060A on #C81E2E — 3.0:1 fails WCAG AA; keep it for large decorative headings only.
- Don't use #F0B0A8 behind body text — this light tone works better for surfaces, badges and dividers than for reading areas.
How to Implement the Campari Bitter Color Scheme
To use this Campari Bitter color palette in your web project, you can copy the following CSS variables or Tailwind CSS configuration. These roles ensure your UI maintains accessibility and visual hierarchy.
Option 1: CSS Variables
:root {
/* {name} Palette - ihatecolors.com */{'
'} --color-bg: {colors[0]};{'
'} --color-primary: {colors[1]};{'
'} --color-secondary: {colors[2]};{'
'} --color-text: {colors[3]};{'
'} {'}'} Web Design Tip
Use #C81E2E for the main background and #E8585C for primary buttons. This creates a high-contrast focal point.
Accessibility Note
The contrast ratio between #3A060A and #C81E2E is 3.04:1 (Fail). Ensure your body text remains legible.
Campari Bitter Palette — Frequently Asked Questions
What are the hex codes in the Campari Bitter color palette?
The Campari Bitter palette contains #C81E2E, #E8585C, #F0B0A8, #3A060A. Click any swatch on this page to copy its value, or export all four at once as CSS variables, Tailwind config, SCSS or a Figma-ready list.
Is the Campari Bitter color palette accessible (WCAG)?
Yes for its strongest pairings: #3A060A on #F0B0A8 reaches 9.5:1 (AAA). For body text always keep a 4.5:1 ratio and for large UI elements 3:1 — the full contrast matrix above shows the exact score for every color-on-color combination in this palette.
What colors go well with the Campari Bitter palette?
Beyond its own four colors, #59E8E4, #DF9C62, #F0EAEB extend it naturally: the complementary hue for high-energy accents, an analogous neighbor for calm transitions, and a tinted neutral for surfaces. All three are computed from this palette's hues on the color wheel.
What mood does the Campari Bitter palette create?
Campari Bitter reads as bold, bitter, iconic. Saturated rose-red drives the personality, grounded by saturated rose-red — a combination that works best when the mid-tone base gets most of the canvas.
Can I use the Campari Bitter color palette commercially?
Yes. Individual color values can't be copyrighted, so the Campari Bitter palette is free for personal, client and commercial work — websites, branding, apps, print and social content, with no attribution required.
How do I add the Campari Bitter palette to Tailwind or CSS?
Use the export panel on this page: CSS variables, a Tailwind config block, SCSS variables, or a Figma copy list are generated from Campari Bitter's exact values, including the tint and shade ramps shown above.