Burberry Check Color Psychology & Meaning
Burberry's camel, red, and black check is a warm, English-heritage palette that feels like a wool coat on a damp day. The camel tones are approachable; the red adds a crisp, confident accent.
#AE6438
#C64B2F
#E6D3A8
#1F1F1F
Background
Primary Accent
Secondary
Body Text
Burberry Check Color Palette
#AE6438 · #C64B2F · #E6D3A8 · #1F1F1F
Fail
WCAG Grade
3.7:1
Contrast Ratio
690
Saves
2,100
AI Copies
Use #AE6438 as the background. Use #C64B2F as the primary accent. Use #E6D3A8 as secondary. Use #1F1F1F as body text/supporting color. Palette mood: Burberry Check — classic, elegant, warm.
Hex Codes, RGB & CMYK Color Values
Technical breakdown for the Burberry Check color scheme. Use these values for web design (HEX/RGB), print projects (CMYK), or specialized design software (HSL).
| Swatch | Design Role | HEX | RGB | CMYK | HSL |
|---|---|---|---|---|---|
| Background Luminance: 18.4% | 174, 100, 56 | 0%, 43%, 68%, 32% | 22°, 51%, 45% | ||
| Primary Accent Luminance: 17.2% | 198, 75, 47 | 0%, 62%, 76%, 22% | 11°, 62%, 48% | ||
| Secondary Luminance: 66.2% | 230, 211, 168 | 0%, 8%, 27%, 10% | 42°, 55%, 78% | ||
| Body Text Luminance: 1.4% | 31, 31, 31 | 0%, 0%, 0%, 88% | 0°, 0%, 12% |
Burberry Check Tints & Shades
Hover states, borders and elevation need lighter and darker steps of your base colors. Here are computed tints and shades for every color in the Burberry Check palette — click any swatch to copy its hex.
#AE6438 gently saturated orange
#C64B2F gently saturated red
#E6D3A8 gently saturated orange
#1F1F1F neutral gray
Burberry Check Palette Contrast Matrix (WCAG 2.1)
Every color tested as text on every other color as background. Body copy needs 4.5:1 (AA), large text and UI components 3:1. AAA requires 7:1.
| Text on Background | Preview | Ratio | Grade | Safe For |
|---|---|---|---|---|
| #1F1F1F on #E6D3A8 |
Aa Sample Text
| 11.18:1 | AAA | Body text, headings, UI |
| #E6D3A8 on #1F1F1F |
Aa Sample Text
| 11.18:1 | AAA | Body text, headings, UI |
| #1F1F1F on #AE6438 |
Aa Sample Text
| 3.67:1 | Fail | Large headings, UI components |
| #AE6438 on #1F1F1F |
Aa Sample Text
| 3.67:1 | Fail | Large headings, UI components |
| #1F1F1F on #C64B2F |
Aa Sample Text
| 3.49:1 | Fail | Large headings, UI components |
| #C64B2F on #1F1F1F |
Aa Sample Text
| 3.49:1 | Fail | Large headings, UI components |
| #E6D3A8 on #C64B2F |
Aa Sample Text
| 3.20:1 | Fail | Large headings, UI components |
| #C64B2F on #E6D3A8 |
Aa Sample Text
| 3.20:1 | Fail | Large headings, UI components |
| #E6D3A8 on #AE6438 |
Aa Sample Text
| 3.04:1 | Fail | Large headings, UI components |
| #AE6438 on #E6D3A8 |
Aa Sample Text
| 3.04:1 | Fail | Large headings, UI components |
| #C64B2F on #AE6438 |
Aa Sample Text
| 1.05:1 | Fail | Decorative use only |
| #AE6438 on #C64B2F |
Aa Sample Text
| 1.05:1 | Fail | Decorative use only |
Color Harmony: Custom Scheme
The Burberry Check palette is built using a custom relationship between its hues. This ensures that even with high-contrast accents, the overall scheme feels balanced and intentional.
Hue Wheel
A custom palette is often preferred by professional designers because it balances visual interest with cohesion.
History & Design Context
The check pattern was introduced in the 1920s as the lining of the iconic trench coat, created by Thomas Burberry in 1879. It became so imitated that the brand now registers the pattern as part of its visual identity.
Best Design Use Cases
Camel for coats, bags, and warm surfaces. Red and black as the check's defining accents. Cream for text and contrast. Perfect for heritage fashion, outerwear, and premium menswear branding.
Industries This Palette Suits
Luxury fashion, outerwear, menswear, fragrance, heritage branding, retail.
Colors That Pair Well With Burberry Check
Need a fifth color? These three companions are computed from the palette's own hue positions on the color wheel, so they extend the scheme without breaking its harmony.
cyan-blue
directly opposite #C64B2F on the wheel — the strongest accent for CTAs and highlights when you need maximum energy
orange
30° beside #C64B2F — a calm secondary that extends the palette without adding tension
tinted neutral
a paper-white carrying the palette's own hue — perfect for surfaces and dividers
Using Burberry Check Without Breaking Accessibility
- Avoid #C64B2F for small UI elements on #AE6438 — at 1.1:1 it misses the 3:1 WCAG threshold; darken it with a shade from the ramp below.
- Don't set body copy in #1F1F1F on #AE6438 — 3.7:1 fails WCAG AA; keep it for large decorative headings only.
- Don't use #E6D3A8 behind body text — this light tone works better for surfaces, badges and dividers than for reading areas.
How to Implement the Burberry Check Color Scheme
To use this Burberry Check color palette in your web project, you can copy the following CSS variables or Tailwind CSS configuration. These roles ensure your UI maintains accessibility and visual hierarchy.
Option 1: CSS Variables
:root {
/* {name} Palette - ihatecolors.com */{'
'} --color-bg: {colors[0]};{'
'} --color-primary: {colors[1]};{'
'} --color-secondary: {colors[2]};{'
'} --color-text: {colors[3]};{'
'} {'}'}Web Design Tip
Use #AE6438 for the main background and #C64B2F for primary buttons. This creates a high-contrast focal point.
Accessibility Note
The contrast ratio between #1F1F1F and #AE6438 is 3.67:1 (Fail). Ensure your body text remains legible.
Burberry Check Palette — Frequently Asked Questions
What are the hex codes in the Burberry Check color palette?
The Burberry Check palette contains #AE6438, #C64B2F, #E6D3A8, #1F1F1F. Click any swatch on this page to copy its value, or export all four at once as CSS variables, Tailwind config, SCSS or a Figma-ready list.
Is the Burberry Check color palette accessible (WCAG)?
Yes for its strongest pairings: #1F1F1F on #E6D3A8 reaches 11.2:1 (AAA). For body text always keep a 4.5:1 ratio and for large UI elements 3:1 — the full contrast matrix above shows the exact score for every color-on-color combination in this palette.
What colors go well with the Burberry Check palette?
Beyond its own four colors, #2FAAC6, #BA923B, #EFEDEB extend it naturally: the complementary hue for high-energy accents, an analogous neighbor for calm transitions, and a tinted neutral for surfaces. All three are computed from this palette's hues on the color wheel.
What mood does the Burberry Check palette create?
Burberry Check reads as classic, elegant, warm. Gently saturated red drives the personality, grounded by gently saturated orange — a combination that works best when the mid-tone base gets most of the canvas.
Can I use the Burberry Check color palette commercially?
Yes. Individual color values can't be copyrighted, so the Burberry Check palette is free for personal, client and commercial work — websites, branding, apps, print and social content, with no attribution required.
How do I add the Burberry Check palette to Tailwind or CSS?
Use the export panel on this page: CSS variables, a Tailwind config block, SCSS variables, or a Figma copy list are generated from Burberry Check's exact values, including the tint and shade ramps shown above.