Baobab Sunset Color Psychology & Meaning
Baobab sunset is the orange of African dusk silhouetting the upside-down trees — warm, vast, and slightly melancholy. It is the color of savanna evenings and ancient landscapes.
#E07A3F
#C94C3D
#7A2E2E
#F2C49B
Background
Primary Accent
Secondary
Body Text
Baobab Sunset Color Palette
#E07A3F · #C94C3D · #7A2E2E · #F2C49B
Fail
WCAG Grade
1.9:1
Contrast Ratio
150
Saves
460
AI Copies
Use #E07A3F as the background. Use #C94C3D as the primary accent. Use #7A2E2E as secondary. Use #F2C49B as body text/supporting color. Palette mood: Baobab Sunset — warm, dramatic, wild.
Hex Codes, RGB & CMYK Color Values
Technical breakdown for the Baobab Sunset color scheme. Use these values for web design (HEX/RGB), print projects (CMYK), or specialized design software (HSL).
| Swatch | Design Role | HEX | RGB | CMYK | HSL |
|---|---|---|---|---|---|
| Background Luminance: 30.1% | 224, 122, 63 | 0%, 46%, 72%, 12% | 22°, 72%, 56% | ||
| Primary Accent Luminance: 17.9% | 201, 76, 61 | 0%, 62%, 70%, 21% | 6°, 56%, 51% | ||
| Secondary Luminance: 6.3% | 122, 46, 46 | 0%, 62%, 62%, 52% | 0°, 45%, 33% | ||
| Body Text Luminance: 60.7% | 242, 196, 155 | 0%, 19%, 36%, 5% | 28°, 77%, 78% |
Baobab Sunset Tints & Shades
Hover states, borders and elevation need lighter and darker steps of your base colors. Here are computed tints and shades for every color in the Baobab Sunset palette — click any swatch to copy its hex.
#E07A3F saturated orange
#C94C3D gently saturated red
#7A2E2E gently saturated red
#F2C49B saturated orange
Baobab Sunset Palette Contrast Matrix (WCAG 2.1)
Every color tested as text on every other color as background. Body copy needs 4.5:1 (AA), large text and UI components 3:1. AAA requires 7:1.
| Text on Background | Preview | Ratio | Grade | Safe For |
|---|---|---|---|---|
| #F2C49B on #7A2E2E |
Aa Sample Text
| 5.82:1 | AA | Body text, UI |
| #7A2E2E on #F2C49B |
Aa Sample Text
| 5.82:1 | AA | Body text, UI |
| #7A2E2E on #E07A3F |
Aa Sample Text
| 3.11:1 | Fail | Large headings, UI components |
| #E07A3F on #7A2E2E |
Aa Sample Text
| 3.11:1 | Fail | Large headings, UI components |
| #F2C49B on #C94C3D |
Aa Sample Text
| 2.87:1 | Fail | Decorative use only |
| #C94C3D on #F2C49B |
Aa Sample Text
| 2.87:1 | Fail | Decorative use only |
| #7A2E2E on #C94C3D |
Aa Sample Text
| 2.03:1 | Fail | Decorative use only |
| #C94C3D on #7A2E2E |
Aa Sample Text
| 2.03:1 | Fail | Decorative use only |
| #F2C49B on #E07A3F |
Aa Sample Text
| 1.87:1 | Fail | Decorative use only |
| #E07A3F on #F2C49B |
Aa Sample Text
| 1.87:1 | Fail | Decorative use only |
| #C94C3D on #E07A3F |
Aa Sample Text
| 1.53:1 | Fail | Decorative use only |
| #E07A3F on #C94C3D |
Aa Sample Text
| 1.53:1 | Fail | Decorative use only |
Color Harmony: Analogous Scheme
The Baobab Sunset palette is built using a analogous relationship between its hues. This ensures that even with high-contrast accents, the overall scheme feels balanced and intentional.
Hue Wheel
A analogous palette is often preferred by professional designers because it creates a calm, serene atmosphere by using neighboring colors.
History & Design Context
Baobabs can live over two thousand years and are revered across Africa as the tree of life. Their sunset silhouettes define African landscape imagery and conservation campaigns.
Best Design Use Cases
Sunset orange for hero surfaces and sky. Deeper red for accents and earth. Dark maroon for shadows and headings. Pale peach for text. Suits African travel, conservation, and warm documentary branding.
Industries This Palette Suits
Travel, conservation, documentary, African tourism, hospitality.
Colors That Pair Well With Baobab Sunset
Need a fifth color? These three companions are computed from the palette's own hue positions on the color wheel, so they extend the scheme without breaking its harmony.
teal
directly opposite #C94C3D on the wheel — the strongest accent for CTAs and highlights when you need maximum energy
orange
30° beside #C94C3D — a calm secondary that extends the palette without adding tension
tinted neutral
a ink-black carrying the palette's own hue — perfect for surfaces and dividers
Using Baobab Sunset Without Breaking Accessibility
- Avoid #C94C3D for small UI elements on #E07A3F — at 1.5:1 it misses the 3:1 WCAG threshold; darken it with a shade from the ramp below.
- Don't set body copy in #F2C49B on #E07A3F — 1.9:1 fails WCAG AA; keep it for large decorative headings only.
- Let #7A2E2E carry sidebars, cards and footers — at a mid lightness it separates zones without stealing focus from #C94C3D.
How to Implement the Baobab Sunset Color Scheme
To use this Baobab Sunset color palette in your web project, you can copy the following CSS variables or Tailwind CSS configuration. These roles ensure your UI maintains accessibility and visual hierarchy.
Option 1: CSS Variables
:root {
/* {name} Palette - ihatecolors.com */{'
'} --color-bg: {colors[0]};{'
'} --color-primary: {colors[1]};{'
'} --color-secondary: {colors[2]};{'
'} --color-text: {colors[3]};{'
'} {'}'}Web Design Tip
Use #E07A3F for the main background and #C94C3D for primary buttons. This creates a high-contrast focal point.
Accessibility Note
The contrast ratio between #F2C49B and #E07A3F is 1.87:1 (Fail). Ensure your body text remains legible.
Baobab Sunset Palette — Frequently Asked Questions
What are the hex codes in the Baobab Sunset color palette?
The Baobab Sunset palette contains #E07A3F, #C94C3D, #7A2E2E, #F2C49B. Click any swatch on this page to copy its value, or export all four at once as CSS variables, Tailwind config, SCSS or a Figma-ready list.
Is the Baobab Sunset color palette accessible (WCAG)?
Yes for its strongest pairings: #F2C49B on #7A2E2E reaches 5.8:1 (AA). For body text always keep a 4.5:1 ratio and for large UI elements 3:1 — the full contrast matrix above shows the exact score for every color-on-color combination in this palette.
What colors go well with the Baobab Sunset palette?
Beyond its own four colors, #3CBAC8, #BC8E49, #181311 extend it naturally: the complementary hue for high-energy accents, an analogous neighbor for calm transitions, and a tinted neutral for surfaces. All three are computed from this palette's hues on the color wheel.
What mood does the Baobab Sunset palette create?
Baobab Sunset reads as warm, dramatic, wild. Gently saturated red drives the personality, grounded by saturated orange — a combination that works best when the light base gets most of the canvas.
Can I use the Baobab Sunset color palette commercially?
Yes. Individual color values can't be copyrighted, so the Baobab Sunset palette is free for personal, client and commercial work — websites, branding, apps, print and social content, with no attribution required.
How do I add the Baobab Sunset palette to Tailwind or CSS?
Use the export panel on this page: CSS variables, a Tailwind config block, SCSS variables, or a Figma copy list are generated from Baobab Sunset's exact values, including the tint and shade ramps shown above.