#EFE9DD
#3B4478
#252C58
#0D1028
Background
Primary Accent
Secondary
Body Text

Bagru Print Color Palette

#EFE9DD · #3B4478 · #252C58 · #0D1028

AAA
WCAG Grade
15.5:1
Contrast Ratio
567
Saves
1,698
AI Copies
AI Prompt

Use #EFE9DD as the background. Use #3B4478 as the primary accent. Use #252C58 as secondary. Use #0D1028 as body text/supporting color. Palette mood: Bagru Print — earthy, vintage, warm, royal, mono.

Hex Codes, RGB & CMYK Color Values

Technical breakdown for the Bagru Print color scheme. Use these values for web design (HEX/RGB), print projects (CMYK), or specialized design software (HSL).

Swatch Design Role HEX RGB CMYK HSL
Background
Luminance: 81.8%
239, 233, 221 0%, 3%, 8%, 6% 40°, 36%, 90%
Primary Accent
Luminance: 6.4%
59, 68, 120 51%, 43%, 0%, 53% 231°, 34%, 35%
Secondary
Luminance: 2.9%
37, 44, 88 58%, 50%, 0%, 65% 232°, 41%, 25%
Body Text
Luminance: 0.6%
13, 16, 40 67%, 60%, 0%, 84% 233°, 51%, 10%

Bagru Print Tints & Shades

Hover states, borders and elevation need lighter and darker steps of your base colors. Here are computed tints and shades for every color in the Bagru Print palette — click any swatch to copy its hex.

#EFE9DD gently saturated orange
#3B4478 gently saturated blue
#252C58 gently saturated blue
#0D1028 gently saturated blue

Bagru Print Palette Contrast Matrix (WCAG 2.1)

Every color tested as text on every other color as background. Body copy needs 4.5:1 (AA), large text and UI components 3:1. AAA requires 7:1.

Text on Background Preview Ratio Grade Safe For
#0D1028 on #EFE9DD
Aa Sample Text
15.48:1 AAA Body text, headings, UI
#EFE9DD on #0D1028
Aa Sample Text
15.48:1 AAA Body text, headings, UI
#252C58 on #EFE9DD
Aa Sample Text
10.99:1 AAA Body text, headings, UI
#EFE9DD on #252C58
Aa Sample Text
10.99:1 AAA Body text, headings, UI
#3B4478 on #EFE9DD
Aa Sample Text
7.60:1 AAA Body text, headings, UI
#EFE9DD on #3B4478
Aa Sample Text
7.60:1 AAA Body text, headings, UI
#0D1028 on #3B4478
Aa Sample Text
2.04:1 Fail Decorative use only
#3B4478 on #0D1028
Aa Sample Text
2.04:1 Fail Decorative use only
#252C58 on #3B4478
Aa Sample Text
1.45:1 Fail Decorative use only
#3B4478 on #252C58
Aa Sample Text
1.45:1 Fail Decorative use only
#0D1028 on #252C58
Aa Sample Text
1.41:1 Fail Decorative use only
#252C58 on #0D1028
Aa Sample Text
1.41:1 Fail Decorative use only

Bagru Print Color Psychology & Meaning

Bagru block printing uses iron-rich mud as a resist so the cloth keeps its original tone where the indigo cannot reach, which means the pattern is drawn in absence, and this palette is mud pale with resist deep. It feels handmade and warm, the color of a tablecloth that smells of clay.

Color Harmony: Split-Complementary Scheme

The Bagru Print palette is built using a split-complementary relationship between its hues. This ensures that even with high-contrast accents, the overall scheme feels balanced and intentional.

Hue Wheel

A split-complementary palette is often preferred by professional designers because it balances visual interest with cohesion.

History & Design Context

Bagru in Rajasthan has been a printing centre for more than three hundred years, and the traditional process uses harda, alum and iron acetate rather than modern dye chemistry.

Best Design Use Cases

Use the mud pale for backgrounds, bagru indigo for primary actions, resist deep for highlights, and mordant dark for text.

Industries This Palette Suits

Fine fragrance, jewellery, publishing, editorial and museum identity.

Colors That Pair Well With Bagru Print

Need a fifth color? These three companions are computed from the palette's own hue positions on the color wheel, so they extend the scheme without breaking its harmony.

yellow

directly opposite #3B4478 on the wheel — the strongest accent for CTAs and highlights when you need maximum energy

violet

30° beside #3B4478 — a calm secondary that extends the palette without adding tension

tinted neutral

a ink-black carrying the palette's own hue — perfect for surfaces and dividers

Using Bagru Print Without Breaking Accessibility

  • Use #3B4478 for buttons and links — it scores 7.6:1 against the #EFE9DD background (above the 3:1 UI-components threshold).
  • Set body text in #0D1028 — 15.5:1 against #EFE9DD passes WCAG AA (AAA) for long-form reading.
  • Let #252C58 carry sidebars, cards and footers — at a mid lightness it separates zones without stealing focus from #3B4478.

How to Implement the Bagru Print Color Scheme

To use this Bagru Print color palette in your web project, you can copy the following CSS variables or Tailwind CSS configuration. These roles ensure your UI maintains accessibility and visual hierarchy.

Option 1: CSS Variables

:root { 
  /* {name} Palette - ihatecolors.com */{'
'}  --color-bg: {colors[0]};{'
'}  --color-primary: {colors[1]};{'
'}  --color-secondary: {colors[2]};{'
'}  --color-text: {colors[3]};{'
'} {'}'}

Web Design Tip

Use #EFE9DD for the main background and #3B4478 for primary buttons. This creates a high-contrast focal point.

Accessibility Note

The contrast ratio between #0D1028 and #EFE9DD is 15.48:1 (AAA). Ensure your body text remains legible.

Bagru Print Palette — Frequently Asked Questions

What are the hex codes in the Bagru Print color palette?

The Bagru Print palette contains #EFE9DD, #3B4478, #252C58, #0D1028. Click any swatch on this page to copy its value, or export all four at once as CSS variables, Tailwind config, SCSS or a Figma-ready list.

Is the Bagru Print color palette accessible (WCAG)?

Yes for its strongest pairings: #0D1028 on #EFE9DD reaches 15.5:1 (AAA). For body text always keep a 4.5:1 ratio and for large UI elements 3:1 — the full contrast matrix above shows the exact score for every color-on-color combination in this palette.

What colors go well with the Bagru Print palette?

Beyond its own four colors, #786E3B, #53446F, #161513 extend it naturally: the complementary hue for high-energy accents, an analogous neighbor for calm transitions, and a tinted neutral for surfaces. All three are computed from this palette's hues on the color wheel.

What mood does the Bagru Print palette create?

Bagru Print reads as earthy, vintage, warm. Gently saturated blue drives the personality, grounded by gently saturated orange — a combination that works best when the very light base gets most of the canvas.

Can I use the Bagru Print color palette commercially?

Yes. Individual color values can't be copyrighted, so the Bagru Print palette is free for personal, client and commercial work — websites, branding, apps, print and social content, with no attribution required.

How do I add the Bagru Print palette to Tailwind or CSS?

Use the export panel on this page: CSS variables, a Tailwind config block, SCSS variables, or a Figma copy list are generated from Bagru Print's exact values, including the tint and shade ramps shown above.

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