Asana Coral Color Psychology & Meaning
Asana's coral-red and deep purple pairing is unusual for productivity software. It's warm but focused, suggesting that deadlines don't have to feel cold.
#FFFFFF
#F06A6A
#4A154B
#151B26
Background
Primary Accent
Secondary
Body Text
Asana Coral Color Palette
#FFFFFF · #F06A6A · #4A154B · #151B26
AAA
WCAG Grade
17.3:1
Contrast Ratio
2,500
Saves
6,500
AI Copies
Use #FFFFFF as the background. Use #F06A6A as the primary accent. Use #4A154B as secondary. Use #151B26 as body text/supporting color. Palette mood: Asana Coral — warm, organized, professional.
Hex Codes, RGB & CMYK Color Values
Technical breakdown for the Asana Coral color scheme. Use these values for web design (HEX/RGB), print projects (CMYK), or specialized design software (HSL).
| Swatch | Design Role | HEX | RGB | CMYK | HSL |
|---|---|---|---|---|---|
| Background Luminance: 100.0% | 255, 255, 255 | 0%, 0%, 0%, 0% | 0°, 0%, 100% | ||
| Primary Accent Luminance: 29.9% | 240, 106, 106 | 0%, 56%, 56%, 6% | 0°, 82%, 68% | ||
| Secondary Luminance: 2.5% | 74, 21, 75 | 1%, 72%, 0%, 71% | 299°, 56%, 19% | ||
| Body Text Luminance: 1.1% | 21, 27, 38 | 45%, 29%, 0%, 85% | 219°, 29%, 12% |
Asana Coral Tints & Shades
Hover states, borders and elevation need lighter and darker steps of your base colors. Here are computed tints and shades for every color in the Asana Coral palette — click any swatch to copy its hex.
#FFFFFF neutral gray
#F06A6A saturated red
#4A154B gently saturated magenta
#151B26 gently saturated blue
Asana Coral Palette Contrast Matrix (WCAG 2.1)
Every color tested as text on every other color as background. Body copy needs 4.5:1 (AA), large text and UI components 3:1. AAA requires 7:1.
| Text on Background | Preview | Ratio | Grade | Safe For |
|---|---|---|---|---|
| #151B26 on #FFFFFF |
Aa Sample Text
| 17.26:1 | AAA | Body text, headings, UI |
| #FFFFFF on #151B26 |
Aa Sample Text
| 17.26:1 | AAA | Body text, headings, UI |
| #4A154B on #FFFFFF |
Aa Sample Text
| 14.00:1 | AAA | Body text, headings, UI |
| #FFFFFF on #4A154B |
Aa Sample Text
| 14.00:1 | AAA | Body text, headings, UI |
| #151B26 on #F06A6A |
Aa Sample Text
| 5.73:1 | AA | Body text, UI |
| #F06A6A on #151B26 |
Aa Sample Text
| 5.73:1 | AA | Body text, UI |
| #4A154B on #F06A6A |
Aa Sample Text
| 4.65:1 | AA | Body text, UI |
| #F06A6A on #4A154B |
Aa Sample Text
| 4.65:1 | AA | Body text, UI |
| #F06A6A on #FFFFFF |
Aa Sample Text
| 3.01:1 | Fail | Large headings, UI components |
| #FFFFFF on #F06A6A |
Aa Sample Text
| 3.01:1 | Fail | Large headings, UI components |
| #151B26 on #4A154B |
Aa Sample Text
| 1.23:1 | Fail | Decorative use only |
| #4A154B on #151B26 |
Aa Sample Text
| 1.23:1 | Fail | Decorative use only |
Color Harmony: Triadic Scheme
The Asana Coral palette is built using a triadic relationship between its hues. This ensures that even with high-contrast accents, the overall scheme feels balanced and intentional.
Hue Wheel
A triadic palette is often preferred by professional designers because it balances visual interest with cohesion.
History & Design Context
Asana rebranded in 2019 from a white-and-pink system to the current coral-dominant identity. The unicorn logo and coral palette became recognizable signals of the product.
Best Design Use Cases
White for task surfaces and content. Coral for brand marks and milestone celebrations. Deep purple for premium features and serious headers.
Industries This Palette Suits
Project management, team productivity, enterprise software, creative teams.
Colors That Pair Well With Asana Coral
Need a fifth color? These three companions are computed from the palette's own hue positions on the color wheel, so they extend the scheme without breaking its harmony.
teal
directly opposite #F06A6A on the wheel — the strongest accent for CTAs and highlights when you need maximum energy
orange
30° beside #F06A6A — a calm secondary that extends the palette without adding tension
tinted neutral
a ink-black carrying the palette's own hue — perfect for surfaces and dividers
Using Asana Coral Without Breaking Accessibility
- Use #F06A6A for buttons and links — it scores 3.0:1 against the #FFFFFF background (above the 3:1 UI-components threshold).
- Set body text in #151B26 — 17.3:1 against #FFFFFF passes WCAG AA (AAA) for long-form reading.
- Let #4A154B carry sidebars, cards and footers — at a deep lightness it separates zones without stealing focus from #F06A6A.
How to Implement the Asana Coral Color Scheme
To use this Asana Coral color palette in your web project, you can copy the following CSS variables or Tailwind CSS configuration. These roles ensure your UI maintains accessibility and visual hierarchy.
Option 1: CSS Variables
:root {
/* {name} Palette - ihatecolors.com */{'
'} --color-bg: {colors[0]};{'
'} --color-primary: {colors[1]};{'
'} --color-secondary: {colors[2]};{'
'} --color-text: {colors[3]};{'
'} {'}'}Web Design Tip
Use #FFFFFF for the main background and #F06A6A for primary buttons. This creates a high-contrast focal point.
Accessibility Note
The contrast ratio between #151B26 and #FFFFFF is 17.26:1 (AAA). Ensure your body text remains legible.
Asana Coral Palette — Frequently Asked Questions
What are the hex codes in the Asana Coral color palette?
The Asana Coral palette contains #FFFFFF, #F06A6A, #4A154B, #151B26. Click any swatch on this page to copy its value, or export all four at once as CSS variables, Tailwind config, SCSS or a Figma-ready list.
Is the Asana Coral color palette accessible (WCAG)?
Yes for its strongest pairings: #151B26 on #FFFFFF reaches 17.3:1 (AAA). For body text always keep a 4.5:1 ratio and for large UI elements 3:1 — the full contrast matrix above shows the exact score for every color-on-color combination in this palette.
What colors go well with the Asana Coral palette?
Beyond its own four colors, #6AF0F0, #E8AD73, #151414 extend it naturally: the complementary hue for high-energy accents, an analogous neighbor for calm transitions, and a tinted neutral for surfaces. All three are computed from this palette's hues on the color wheel.
What mood does the Asana Coral palette create?
Asana Coral reads as warm, organized, professional. Saturated red drives the personality, grounded by neutral gray — a combination that works best when the very light base gets most of the canvas.
Can I use the Asana Coral color palette commercially?
Yes. Individual color values can't be copyrighted, so the Asana Coral palette is free for personal, client and commercial work — websites, branding, apps, print and social content, with no attribution required.
How do I add the Asana Coral palette to Tailwind or CSS?
Use the export panel on this page: CSS variables, a Tailwind config block, SCSS variables, or a Figma copy list are generated from Asana Coral's exact values, including the tint and shade ramps shown above.