Amplitude Orange Color Psychology & Meaning
Amplitude's orange stands out in the analytics space dominated by blues and grays. It signals energy and action — your data should make you move, not just observe.
#FFFFFF
#E8521B
#1A1A1A
#6B6B6B
Background
Primary Accent
Secondary
Body Text
Amplitude Orange Color Palette
#FFFFFF · #E8521B · #1A1A1A · #6B6B6B
AA
WCAG Grade
5.3:1
Contrast Ratio
1,800
Saves
4,600
AI Copies
Use #FFFFFF as the background. Use #E8521B as the primary accent. Use #1A1A1A as secondary. Use #6B6B6B as body text/supporting color. Palette mood: Amplitude Orange — bold, analytical, energetic.
Hex Codes, RGB & CMYK Color Values
Technical breakdown for the Amplitude Orange color scheme. Use these values for web design (HEX/RGB), print projects (CMYK), or specialized design software (HSL).
| Swatch | Design Role | HEX | RGB | CMYK | HSL |
|---|---|---|---|---|---|
| Background Luminance: 100.0% | 255, 255, 255 | 0%, 0%, 0%, 0% | 0°, 0%, 100% | ||
| Primary Accent Luminance: 23.3% | 232, 82, 27 | 0%, 65%, 88%, 9% | 16°, 82%, 51% | ||
| Secondary Luminance: 1.0% | 26, 26, 26 | 0%, 0%, 0%, 90% | 0°, 0%, 10% | ||
| Body Text Luminance: 14.7% | 107, 107, 107 | 0%, 0%, 0%, 58% | 0°, 0%, 42% |
Amplitude Orange Tints & Shades
Hover states, borders and elevation need lighter and darker steps of your base colors. Here are computed tints and shades for every color in the Amplitude Orange palette — click any swatch to copy its hex.
#FFFFFF neutral gray
#E8521B saturated orange
#1A1A1A neutral gray
#6B6B6B neutral gray
Amplitude Orange Palette Contrast Matrix (WCAG 2.1)
Every color tested as text on every other color as background. Body copy needs 4.5:1 (AA), large text and UI components 3:1. AAA requires 7:1.
| Text on Background | Preview | Ratio | Grade | Safe For |
|---|---|---|---|---|
| #1A1A1A on #FFFFFF |
Aa Sample Text
| 17.40:1 | AAA | Body text, headings, UI |
| #FFFFFF on #1A1A1A |
Aa Sample Text
| 17.40:1 | AAA | Body text, headings, UI |
| #6B6B6B on #FFFFFF |
Aa Sample Text
| 5.33:1 | AA | Body text, UI |
| #FFFFFF on #6B6B6B |
Aa Sample Text
| 5.33:1 | AA | Body text, UI |
| #1A1A1A on #E8521B |
Aa Sample Text
| 4.69:1 | AA | Body text, UI |
| #E8521B on #1A1A1A |
Aa Sample Text
| 4.69:1 | AA | Body text, UI |
| #E8521B on #FFFFFF |
Aa Sample Text
| 3.71:1 | Fail | Large headings, UI components |
| #FFFFFF on #E8521B |
Aa Sample Text
| 3.71:1 | Fail | Large headings, UI components |
| #6B6B6B on #1A1A1A |
Aa Sample Text
| 3.27:1 | Fail | Large headings, UI components |
| #1A1A1A on #6B6B6B |
Aa Sample Text
| 3.27:1 | Fail | Large headings, UI components |
| #6B6B6B on #E8521B |
Aa Sample Text
| 1.43:1 | Fail | Decorative use only |
| #E8521B on #6B6B6B |
Aa Sample Text
| 1.43:1 | Fail | Decorative use only |
Color Harmony: Analogous Scheme
The Amplitude Orange palette is built using a analogous relationship between its hues. This ensures that even with high-contrast accents, the overall scheme feels balanced and intentional.
Hue Wheel
A analogous palette is often preferred by professional designers because it creates a calm, serene atmosphere by using neighboring colors.
History & Design Context
Amplitude chose orange to differentiate in the analytics market. It suggests warmth, urgency, and the excitement of discovery in data.
Best Design Use Cases
White for all dashboard surfaces. Orange for primary metrics, key CTAs, and brand moments. Dark for all text. Gray for grid lines, secondary labels.
Industries This Palette Suits
Analytics, data tools, product management, growth teams, SaaS.
Colors That Pair Well With Amplitude Orange
Need a fifth color? These three companions are computed from the palette's own hue positions on the color wheel, so they extend the scheme without breaking its harmony.
cyan-blue
directly opposite #E8521B on the wheel — the strongest accent for CTAs and highlights when you need maximum energy
yellow
30° beside #E8521B — a calm secondary that extends the palette without adding tension
tinted neutral
a ink-black carrying the palette's own hue — perfect for surfaces and dividers
Using Amplitude Orange Without Breaking Accessibility
- Use #E8521B for buttons and links — it scores 3.7:1 against the #FFFFFF background (above the 3:1 UI-components threshold).
- Set body text in #6B6B6B — 5.3:1 against #FFFFFF passes WCAG AA (AA) for long-form reading.
- Let #1A1A1A carry sidebars, cards and footers — at a deep lightness it separates zones without stealing focus from #E8521B.
How to Implement the Amplitude Orange Color Scheme
To use this Amplitude Orange color palette in your web project, you can copy the following CSS variables or Tailwind CSS configuration. These roles ensure your UI maintains accessibility and visual hierarchy.
Option 1: CSS Variables
:root {
/* {name} Palette - ihatecolors.com */{'
'} --color-bg: {colors[0]};{'
'} --color-primary: {colors[1]};{'
'} --color-secondary: {colors[2]};{'
'} --color-text: {colors[3]};{'
'} {'}'}Web Design Tip
Use #FFFFFF for the main background and #E8521B for primary buttons. This creates a high-contrast focal point.
Accessibility Note
The contrast ratio between #6B6B6B and #FFFFFF is 5.33:1 (AA). Ensure your body text remains legible.
Amplitude Orange Palette — Frequently Asked Questions
What are the hex codes in the Amplitude Orange color palette?
The Amplitude Orange palette contains #FFFFFF, #E8521B, #1A1A1A, #6B6B6B. Click any swatch on this page to copy its value, or export all four at once as CSS variables, Tailwind config, SCSS or a Figma-ready list.
Is the Amplitude Orange color palette accessible (WCAG)?
Yes for its strongest pairings: #1A1A1A on #FFFFFF reaches 17.4:1 (AAA). For body text always keep a 4.5:1 ratio and for large UI elements 3:1 — the full contrast matrix above shows the exact score for every color-on-color combination in this palette.
What colors go well with the Amplitude Orange palette?
Beyond its own four colors, #1CB2E9, #DCB228, #151414 extend it naturally: the complementary hue for high-energy accents, an analogous neighbor for calm transitions, and a tinted neutral for surfaces. All three are computed from this palette's hues on the color wheel.
What mood does the Amplitude Orange palette create?
Amplitude Orange reads as bold, analytical, energetic. Saturated orange drives the personality, grounded by neutral gray — a combination that works best when the very light base gets most of the canvas.
Can I use the Amplitude Orange color palette commercially?
Yes. Individual color values can't be copyrighted, so the Amplitude Orange palette is free for personal, client and commercial work — websites, branding, apps, print and social content, with no attribution required.
How do I add the Amplitude Orange palette to Tailwind or CSS?
Use the export panel on this page: CSS variables, a Tailwind config block, SCSS variables, or a Figma copy list are generated from Amplitude Orange's exact values, including the tint and shade ramps shown above.