Amplitude Orange Color Psychology & Meaning
Amplitude's orange stands out in the analytics space dominated by blues and grays. It signals energy and action — your data should make you move, not just observe.
#FFFFFF
#E8521B
#1A1A1A
#6B6B6B
Background
Primary Accent
Secondary
Body Text
Amplitude Orange
boldanalyticalenergetic all appdatabranding
AA
WCAG Grade
5.3:1
Contrast Ratio
1,800
Saves
4,600
AI Copies
Use #FFFFFF as the background. Use #E8521B as the primary accent. Use #1A1A1A as secondary. Use #6B6B6B as body text/supporting color. Palette mood: Amplitude Orange — bold, analytical, energetic.
Hex Codes, RGB & CMYK Color Values
Technical breakdown for the Amplitude Orange color scheme. Use these values for web design (HEX/RGB), print projects (CMYK), or specialized design software (HSL).
| Swatch | Design Role | HEX | RGB | CMYK | HSL |
|---|---|---|---|---|---|
| Background Luminance: 100.0% | 255, 255, 255 | 0%, 0%, 0%, 0% | 0°, 0%, 100% | ||
| Primary Accent Luminance: 23.3% | 232, 82, 27 | 0%, 65%, 88%, 9% | 16°, 82%, 51% | ||
| Secondary Luminance: 1.0% | 26, 26, 26 | 0%, 0%, 0%, 90% | 0°, 0%, 10% | ||
| Body Text Luminance: 14.7% | 107, 107, 107 | 0%, 0%, 0%, 58% | 0°, 0%, 42% |
Color Harmony: Analogous Scheme
The Amplitude Orange palette is built using a analogous relationship between its hues. This ensures that even with high-contrast accents, the overall scheme feels balanced and intentional.
Hue Wheel
A analogous palette is often preferred by professional designers because it creates a calm, serene atmosphere by using neighboring colors.
History & Design Context
Amplitude chose orange to differentiate in the analytics market. It suggests warmth, urgency, and the excitement of discovery in data.
Best Design Use Cases
White for all dashboard surfaces. Orange for primary metrics, key CTAs, and brand moments. Dark for all text. Gray for grid lines, secondary labels.
Industries This Palette Suits
Analytics, data tools, product management, growth teams, SaaS.
How to Implement the Amplitude Orange Color Scheme
To use this Amplitude Orange color palette in your web project, you can copy the following CSS variables or Tailwind CSS configuration. These roles ensure your UI maintains accessibility and visual hierarchy.
Option 1: CSS Variables
:root {
/* {name} Palette - ihatecolors.com */{'
'} --color-bg: {colors[0]};{'
'} --color-primary: {colors[1]};{'
'} --color-secondary: {colors[2]};{'
'} --color-text: {colors[3]};{'
'} {'}'}Web Design Tip
Use #FFFFFF for the main background and #E8521B for primary buttons. This creates a high-contrast focal point.
Accessibility Note
The contrast ratio between #6B6B6B and #FFFFFF is 5.33:1 (AA). Ensure your body text remains legible.