Airbnb Rausch Color Psychology & Meaning
Airbnb's Rausch red signals warmth and belonging. The teal secondary adds a travel-forward freshness that differentiates it from purely hospitality-focused palettes.
#FFFFFF
#FF5A5F
#00A699
#484848
Background
Primary Accent
Secondary
Body Text
Airbnb Rausch
warmfriendlytravel all brandingtravelapp
AAA
WCAG Grade
9.1:1
Contrast Ratio
3,100
Saves
8,400
AI Copies
Use #FFFFFF as the background. Use #FF5A5F as the primary accent. Use #00A699 as secondary. Use #484848 as body text. Palette: Airbnb Rausch — warm, friendly, travel.
Hex Codes, RGB & CMYK Color Values
Technical breakdown for the Airbnb Rausch color scheme. Use these values for web design (HEX/RGB), print projects (CMYK), or specialized design software (HSL).
| Swatch | Design Role | HEX | RGB | CMYK | HSL |
|---|---|---|---|---|---|
| Background Luminance: 100.0% | 255, 255, 255 | 0%, 0%, 0%, 0% | 0°, 0%, 100% | ||
| Primary Accent Luminance: 29.4% | 255, 90, 95 | 0%, 65%, 63%, 0% | 358°, 100%, 68% | ||
| Secondary Luminance: 29.6% | 0, 166, 153 | 100%, 0%, 8%, 35% | 175°, 100%, 33% | ||
| Body Text Luminance: 6.5% | 72, 72, 72 | 0%, 0%, 0%, 72% | 0°, 0%, 28% |
Color Harmony: Triadic Scheme
The Airbnb Rausch palette is built using a triadic relationship between its hues. This ensures that even with high-contrast accents, the overall scheme feels balanced and intentional.
Hue Wheel
A triadic palette is often preferred by professional designers because it balances visual interest with cohesion.
History & Design Context
Airbnb rebranded in 2014, creating the Bélo symbol and 'Rausch' as their signature red. The name comes from Rausch Street in San Francisco.
Best Design Use Cases
White for all property and host surfaces. Rausch red for primary CTAs, logo, and brand moments. Teal for Experiences and secondary features. Dark gray for all text.
Industries This Palette Suits
Travel, hospitality, sharing economy, home rental, experience platforms.
How to Implement the Airbnb Rausch Color Scheme
To use this Airbnb Rausch color palette in your web project, you can copy the following CSS variables or Tailwind CSS configuration. These roles ensure your UI maintains accessibility and visual hierarchy.
Option 1: CSS Variables
:root {
/* {name} Palette - ihatecolors.com */{'
'} --color-bg: {colors[0]};{'
'} --color-primary: {colors[1]};{'
'} --color-secondary: {colors[2]};{'
'} --color-text: {colors[3]};{'
'} {'}'}Web Design Tip
Use #FFFFFF for the main background and #FF5A5F for primary buttons. This creates a high-contrast focal point.
Accessibility Note
The contrast ratio between #484848 and #FFFFFF is 9.15:1 (AAA). Ensure your body text remains legible.