#D8C898
#E8D8A8
#F0E8CC
#4A3A14
Background
Primary Accent
Secondary
Body Text

Rhum Agricole Color Palette

#D8C898 · #E8D8A8 · #F0E8CC · #4A3A14

AA
WCAG Grade
6.6:1
Contrast Ratio
740
Saves
1,990
AI Copies
AI Prompt

Use #D8C898 as the background. Use #E8D8A8 as the primary accent. Use #F0E8CC as secondary. Use #4A3A14 as body text/supporting color. Palette mood: Rhum Agricole — fresh, earthy, artisan.

Hex Codes, RGB & CMYK Color Values

Technical breakdown for the Rhum Agricole color scheme. Use these values for web design (HEX/RGB), print projects (CMYK), or specialized design software (HSL).

Swatch Design Role HEX RGB CMYK HSL
Background
Luminance: 58.2%
216, 200, 152 0%, 7%, 30%, 15% 45°, 45%, 72%
Primary Accent
Luminance: 69.1%
232, 216, 168 0%, 7%, 28%, 9% 45°, 58%, 78%
Secondary
Luminance: 80.6%
240, 232, 204 0%, 3%, 15%, 6% 47°, 55%, 87%
Body Text
Luminance: 4.5%
74, 58, 20 0%, 22%, 73%, 71% 42°, 57%, 18%

Rhum Agricole Tints & Shades

Hover states, borders and elevation need lighter and darker steps of your base colors. Here are computed tints and shades for every color in the Rhum Agricole palette — click any swatch to copy its hex.

#D8C898 gently saturated orange
#E8D8A8 gently saturated orange
#F0E8CC gently saturated yellow
#4A3A14 gently saturated orange

Rhum Agricole Palette Contrast Matrix (WCAG 2.1)

Every color tested as text on every other color as background. Body copy needs 4.5:1 (AA), large text and UI components 3:1. AAA requires 7:1.

Text on Background Preview Ratio Grade Safe For
#4A3A14 on #F0E8CC
Aa Sample Text
8.98:1 AAA Body text, headings, UI
#F0E8CC on #4A3A14
Aa Sample Text
8.98:1 AAA Body text, headings, UI
#4A3A14 on #E8D8A8
Aa Sample Text
7.77:1 AAA Body text, headings, UI
#E8D8A8 on #4A3A14
Aa Sample Text
7.77:1 AAA Body text, headings, UI
#4A3A14 on #D8C898
Aa Sample Text
6.63:1 AA Body text, UI
#D8C898 on #4A3A14
Aa Sample Text
6.63:1 AA Body text, UI
#F0E8CC on #D8C898
Aa Sample Text
1.35:1 Fail Decorative use only
#D8C898 on #F0E8CC
Aa Sample Text
1.35:1 Fail Decorative use only
#E8D8A8 on #D8C898
Aa Sample Text
1.17:1 Fail Decorative use only
#D8C898 on #E8D8A8
Aa Sample Text
1.17:1 Fail Decorative use only
#F0E8CC on #E8D8A8
Aa Sample Text
1.16:1 Fail Decorative use only
#E8D8A8 on #F0E8CC
Aa Sample Text
1.16:1 Fail Decorative use only

Rhum Agricole Color Psychology & Meaning

Rhum agricole is distilled directly from fresh sugar cane juice rather than molasses, and this palette is the pale straw of the spirit with the green of the cane fields behind it. It feels fresh and artisanal, the color of terroir in a glass.

Color Harmony: Analogous Scheme

The Rhum Agricole palette is built using a analogous relationship between its hues. This ensures that even with high-contrast accents, the overall scheme feels balanced and intentional.

Hue Wheel

A analogous palette is often preferred by professional designers because it creates a calm, serene atmosphere by using neighboring colors.

History & Design Context

Rhum agricole was born in Martinique in the late 1800s, when falling sugar prices pushed distilleries to use fresh cane juice instead of molasses. It remains a protected French appellation with a distinctive grassy character.

Best Design Use Cases

Use the pale straw for fresh, artisanal surfaces, the golden tones for accents, and the deep olive for text. The near-black grounds everything.

Industries This Palette Suits

Rum brands, Caribbean tourism, artisan spirits, cocktails, terroir brands.

Colors That Pair Well With Rhum Agricole

Need a fifth color? These three companions are computed from the palette's own hue positions on the color wheel, so they extend the scheme without breaking its harmony.

blue

directly opposite #E8D8A8 on the wheel — the strongest accent for CTAs and highlights when you need maximum energy

yellow-green

30° beside #E8D8A8 — a calm secondary that extends the palette without adding tension

tinted neutral

a ink-black carrying the palette's own hue — perfect for surfaces and dividers

Using Rhum Agricole Without Breaking Accessibility

  • Avoid #E8D8A8 for small UI elements on #D8C898 — at 1.2:1 it misses the 3:1 WCAG threshold; darken it with a shade from the ramp below.
  • Set body text in #4A3A14 — 6.6:1 against #D8C898 passes WCAG AA (AA) for long-form reading.
  • Don't use #F0E8CC behind body text — this light tone works better for surfaces, badges and dividers than for reading areas.

How to Implement the Rhum Agricole Color Scheme

To use this Rhum Agricole color palette in your web project, you can copy the following CSS variables or Tailwind CSS configuration. These roles ensure your UI maintains accessibility and visual hierarchy.

Option 1: CSS Variables

:root { 
  /* {name} Palette - ihatecolors.com */{'
'}  --color-bg: {colors[0]};{'
'}  --color-primary: {colors[1]};{'
'}  --color-secondary: {colors[2]};{'
'}  --color-text: {colors[3]};{'
'} {'}'}

Web Design Tip

Use #D8C898 for the main background and #E8D8A8 for primary buttons. This creates a high-contrast focal point.

Accessibility Note

The contrast ratio between #4A3A14 and #D8C898 is 6.63:1 (AA). Ensure your body text remains legible.

Rhum Agricole Palette — Frequently Asked Questions

What are the hex codes in the Rhum Agricole color palette?

The Rhum Agricole palette contains #D8C898, #E8D8A8, #F0E8CC, #4A3A14. Click any swatch on this page to copy its value, or export all four at once as CSS variables, Tailwind config, SCSS or a Figma-ready list.

Is the Rhum Agricole color palette accessible (WCAG)?

Yes for its strongest pairings: #4A3A14 on #F0E8CC reaches 9.0:1 (AAA). For body text always keep a 4.5:1 ratio and for large UI elements 3:1 — the full contrast matrix above shows the exact score for every color-on-color combination in this palette.

What colors go well with the Rhum Agricole palette?

Beyond its own four colors, #869CDF, #D4E2AC, #171612 extend it naturally: the complementary hue for high-energy accents, an analogous neighbor for calm transitions, and a tinted neutral for surfaces. All three are computed from this palette's hues on the color wheel.

What mood does the Rhum Agricole palette create?

Rhum Agricole reads as fresh, earthy, artisan. Gently saturated orange drives the personality, grounded by gently saturated orange — a combination that works best when the light base gets most of the canvas.

Can I use the Rhum Agricole color palette commercially?

Yes. Individual color values can't be copyrighted, so the Rhum Agricole palette is free for personal, client and commercial work — websites, branding, apps, print and social content, with no attribution required.

How do I add the Rhum Agricole palette to Tailwind or CSS?

Use the export panel on this page: CSS variables, a Tailwind config block, SCSS variables, or a Figma copy list are generated from Rhum Agricole's exact values, including the tint and shade ramps shown above.

Similar Palettes

Live Preview
Generate Similar ✦
Skip to content